Demand Generation Manager

Job DescriptionDemand Generation ManagerHybrid model (London) 1 day per weekSalary: 60k to 65kI’m partnered with a B2B SaaS platform that caters towards the logistics sector. They’ve developed AI and robotics, which in turn provides real-time data to optimise processes.We’re looking for someone who can create, plan and deliver integrated omni-channel campaigns, driving awareness and generating leads, pipeline and revenue. This role will require someone who can be hands-on as well as strategic, to develop multi-touch customer journeys.Responsibilities:and execute diverse marketing campaigns across multiple channels to enhance lead generation and bolster the sales pipeline in both short and long timeframes.assess and enhance campaigns and projects, utilizing A/B testing methods to ensure maximum efficiency.and oversee customer personas to gain insights into their purchasing behaviors across various industries and geographical regions.to content creation initiatives aimed at engaging customers at different stages of their purchasing journey.closely with the digital marketing manager and cross-functional teams to fine-tune strategies and create supportive programs like sales enablement.out new markets and innovative advertising strategies to stimulate business growth.valuable customer and market data to optimize outreach efforts, increase conversion rates, and attract high-quality leads.the performance of marketing endeavors, making necessary adjustments for optimal results.comprehensive performance reports to key stakeholders, spotlighting successes and identifying areas for enhancement.Background:year’s experience in B2B demand generation, ABM or campaign management.execute and measure high performing lead nurture campaigns.marketing experience, inclusive of: email marketing, social advertising, content syndication, SEM, Paid Media, webinars and direct mail.using marketing automation and CRM tools.mindset.To discuss this role in more detail, please reach out to Hayley Logue at Gleeson.
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