Customer Lifecycle Marketing Manager

Job DescriptionCUSTOMER LIFECYCLE MARKETING MANAGER SALARY UP TO £55,000 + 15% BONUS + BENEFITSHYBRIDLONDON - 2 DAYS IN THE OFFICETHE COMPANYThis company in the travel & tourism industry offers a range of services from holiday homes to family getaway locations.THE ROLEAs a Customer Lifecycle Marketing Manager, you can expect to be involved in the following:Oversee end-to-end delivery of campaigns, from concept to execution, ensuring timely and accurate implementationUtilise complex CDP environments such as Braze, Salesforce, Bloomreach and Hubspot to build and optimise campaignsDrive personalisation at scale through the deployment of always-on trigger campaignsUtilise analytical insights to identify opportunities for campaign iteration and optimisation Demonstrate a passion for understanding customer behaviour and leveraging insights to influence customers through the sales funnelYOUR SKILLS AND EXPERIENCEProven experience in a customer lifecycle marketing role Expertise in building and optimising campaigns in complex CDP environmentsStrong analytical skills with the ability to derive insights from data and drive campaign optimisation Team management experience Strategic thinker BENEFITSSalary is up to £55,000 15% bonus based on company performance20% discount across all holiday brands Free tickets for gigs and events at the O2 ArenaHow to applyExpress your interest by sending your cv to Valentine via the apply link attached to this page
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