Customer Acquisition Manager

Responsibilities:
Execute tests, collect and analyze data, identify trends and
insights in order to achieve CAC targets
Track, report, and analyze website analytics and PPC initiatives and
campaigns
Optimize copy and landing pages for paid search engine marketing
campaigns
Share insights with the marketing team and throughout the
organization and foster a collaborative learning environment
Perform ongoing paid keyword discovery, expansion and optimization
Build out tests to prove out hypotheses and recommend performance
optimizations along with best practices
Take a data driven approach to managing campaigns and derive
insights on strategy and performance
Communicate weekly updates, progress reports, timelines, and results
Develop forecasts and budgets for paid social and other media
channels
Requirements:
5+ years’ experience in growth role or growth-related role
Proven SEM experience and success managing PPC campaigns across
Google, Yahoo, Bing, and Apple Search Ads
Well-versed in performance marketing, conversion, and online
customer acquisition
Up to date with the latest trends and best practices in search
engine marketing and overall paid acquisition channels
Proven track of success growing user bases, optimizing funnels, and
understanding how to measure and maximize products
Strong analytical bent, with experience running split tests,
optimizing funnels, and developing metrics
You are hands on and roll up your sleeves. You readily switch from
analyzing data to get an answer to a hunch, to A/B testing email copy and
product features, to brainstorming new growth ideas
You’re a self-starter who is comfortable in a fast-paced ‘startup’
environment
You’ll love eMeals if:
You do things right and do the right things
You value, respect and work well with others
You focus on growth and measurement
You continuously improve and learn
You take initiative and own your responsibilities
You listen to the customer
You make room for work and life
You keep things simple
#J-18808-Ljbffr