CRO Manager

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Conversion Rate Optimisation Manager Role overview:
Facilitate improvements in conversion rate across all the digital channels.
Maximise data to drive improvements to customer & commercial KPIs.
Develop and implement a conversion roadmap to achieve these goals
Responsibilities:
Implement & influence a conversion optimisation roadmap across all digital channels to maximise performance
Drive a test-and-learn programme using appropriate testing tools to ensure measurable results
Analyse and work with digital marketing colleagues to optimise marketing channel conversion
Utilise/facilitate a comprehensive customer research programme (usability labs, on-site surveys, post-purchase experience surveys) to drive hypotheses into the experimentation roadmap
Utilise (& influence) a comprehensive suite of reports detailing operational & customer KPIs.
Continuously review & enhance the insight/analytics around digital channel performance
Identify, report on and work with trading teams and developers to fix issues affecting conversion rate using the below areas:
Conversion, sessions, transactions, cart to completion, add to cart, IPO
Fascia, device, funnel
Take ownership of the conversion funnel, identifying areas of improvement and implementing changes
Manage and develop customer segmentations from the customer data and insight that we have. Use these to enable more effective multi-channel marketing and targeting.
Develop strong relationships with suppliers and partners to ensure effective delivery of services to the business and department. Work quickly to resolve any issues before they impact upon performance.
Identify, manage and mitigate risks to multi-channel performance. Ensure that potential risks to service, sales and profits are quickly identified and mitigation plans put in place before they impact upon business performance.
Take line management duties for the specialist roles in the team, providing guidance and mentorship for those looking to execute the broader roadmap
Role Objectives and KPI's:
Volume of EXPs across all fascia
EXP Success rate
Revenue Impact
OPD
Insight-to-Outcome
Conversion Rate %
Skills and Experience:
Experience optimising the day-to-day performance of Conversion Optimisation teams
Thorough understanding of CRO processes and practices, and end-to-end experimentation strategy
Ability to showcase a portfolio of results, proven processes and best-in-class experimentation
Proficiency with analytical tools and quantitative testing platforms
Ability to delegate effectively to ensure CRO deliverables are provided in a timely manner
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