CRO Manager

CRO Manager (Hybrid)The benefits of working with usAccess to numerous discounts and offers with many national brands and retailersA fantastic opportunity for career development through externally recognised qualifications in addition to in-house training and development (Degrees and Apprenticeship level)20% discount for you, family & friends across our Bourne Leisure brands Warner Leisure Hotels and Haven Holidays (including further discounted breaks within Warner for you, your family, and friends to use)What will I be doing?Reporting to the Digital Marketing Director, the CRO Manager will drive conversion rate improvements through website optimisation, using a data-led approach centred on a/b and multivariate testing.You will monitor conversion performance at a granular level, identifying issues and opportunities for future improvements, sharing trends and insights with colleaguesA highly-collaborative role, they will work closely with colleagues, most notably the Digital Product and Digital Content teamThis role will be accountable
for improving website conversion to drive incremental revenue and meet
commercial targetWhat are we looking for?Champion
best-practice digital customer experience on our websites and appsReview
quantitative and qualitative data to identify opportunities for improvement,
including website analytics, user testing and guest feedbackPerform
ongoing, detailed analysis (e.g. browser & device type, geographic,
funnel analysis, lead time, product performance, marketing channel, order
values) to identify issues and drop-offDevise
and deliver a continuous a/b and multivariate testing programme to improve
conversion rates and revenueConsider
all elements including design, content and functional aspects, optimise the
full digital user journey, including landing pages, product details and our
booking engineTest
offers, propositions and promotions to inform future commercial plansReport to
the wider business on both website performance and the testing programme, both
to communicate results and make them aware of forthcoming changesIdentify
and deliver improvements to enable self-service online for those who might
(otherwise unnecessarily) convert through our call centre, as well as
gathering feedback from the wider businessAnalyse
the effectiveness of website merchandising and personalisationSupport
the Digital Content team with data insights on how to structure and organise
content to meet business goalsWork with
content editors and developers to implement CRO changesDiversity, equality, and inclusion are at the heart of who we
are and what we do. Our commitment to these values is unwavering and they are
central to our mission. We encourage applications from all backgrounds,
communities and industries and we are happy to discuss any reasonable
adjustments or flexibility that you may require, including
whether a role can be part-time or a job-share.We genuinely care about every
candidate's experience during the recruitment process and are here to provide
support where we can. If you require any assistance or reasonable adjustments
while applying, please don't hesitate to reach out to us at: #####
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