CRM Marketing Lead

This position requires a CRM Marketing Lead who will spearhead the development and execution of effective CRM strategies. The ideal candidate will be skilled at implementing email marketing campaigns and be comfortable using Salesforce Marketing Cloud.

Client Details

Our client is a large-scale organisation within the Leisure, Travel & Tourism industry. With a team of over 1000 individuals, they have a significant presence in Sheffield and across the UK. They thrive on innovation and are recognised for their commitment to delivering exceptional experiences to their customers.

Description

Key responsibilities of the CRM Marketing Lead:

• Develop and implement effective CRM strategies to drive customer engagement and retention..
• Monitor and analyse CRM data to improve marketing effectiveness.
• Devise and run tests to increase open/view rates, clicks, and conversions and deliver key business metrics.
• Monitor and analyse channel metrics, Google Analytics, and SEO insights to improve performance and onward journeys.
• Ensure compliance with data protection and privacy regulations.
• Manage CRM budget and report on ROI.
• Stay updated with the latest CRM trends and technologies.

Profile

The ideal CRM Marketing Lead should have:

• Experience managing and optimising multichannel digital campaigns.
• Strong skills in utilising marketing automation tools and CRM platforms, with a particular emphasis on Salesforce Marketing Cloud and Campaign Monitor.
• Ideally you will have experience within a B2C organisation.
• Strong analytical skills and data-driven thinking.
• Excellent communication and leadership skills.

Job Offer

• Up to �50,000
• A friendly and supportive company culture.
• Opportunity to work in the exciting Leisure, Travel & Tourism industry.
• A chance to lead and make a significant impact in the company's CRM efforts.