CRM Manager

CRM ManagerSalary: £50,000Job Type: PermanentLocation: Hybrid - 3 days in London office, 2 days WFHEligibility: You must be eligible to work in the UKA brand new role; you will be responsible for defining and implementing our CRM strategy including acquisition, re-targeting, segmentation, retention and reactivation to drive customer loyalty and long term sales. You will be commercially minded and passionate about using data to ensure our customers receive the most relevant and enticing content.Primary tasks and objectives Lead, define and implement our CRM strategy with a focus on acquisition, re-targeting, segmentation, retention and reactivation to drive customer loyalty and long term sales. Maximise open rates, click rates and conversion by owning the customer email plan and ensuring everything is suitably segmented and targeted. Build processes to make certain we maintain a high standard across our emails in all markets regarding content, links and deliverability. Champion a test and learn culture to demonstrate the value of our data. Monitor and report on customer activity and campaign performance, providing actionable insights and recommendations for the future. Stay up to date with industry and market trends and share best practices. Hands-on work including building emails and managing our email marketing tool. What we’re looking for Previous experience in a CRM Manager role Proven track record of driving both customer acquisition and retention in a retail business Expert in CRM strategy Experienced in using email marketing platforms and CDPs Adaptable in an environment with shifting demands and changing priorities A proactive self-starter with the ability to work independently and creatively solve problems About UsAt Spitfire Audio, our vision is to make the world sound exceptional. We are on a mission to bring the true character of sounds, instruments, and spaces to as many people as possible. As the leading creator of sounds and sample libraries for music makers, Spitfire Audio specialises in recording real instruments played by top musicians in the world’s leading recording studios to create the best sounding virtual instruments. Our products are developed in collaboration with groundbreaking partners, including exceptional composers, musicians, and recording studios. Users gain access to the sounds of iconic institutions such as Abbey Road Studios, AIR Studios, and the BBC Symphony Orchestra. Our products are utilised by music makers worldwide, with our sounds featuring prominently in 9 out of the top 10 Hollywood films, as well as numerous Oscar, Emmy, BAFTA, and César award-winning projects.Apart from joining a wonderful team and friendly company culture, you'll have access to a range of benefits, including a Pension scheme, Private healthcare, including a range of pre-claim benefits, Life insurance policy, Income protection policy, WeCare 24/7 mental health support service, 25 days holiday a year plus UK Bank Holidays, Employee Benefit Membership Discounts, National Cycle to Work scheme, Health & fitness app ClassPass, and lots of Company social events.
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