CRM Manager

Role: CRM Manager
Location: London, England, United Kingdom (Hybrid and not fully remote - 2 days in the office (RA) minimum)
ABOUT THE TEAM YOU WILL BE JOINING
Reporting into the Senior Marketing Manager/Marketing Director, a fantastic opportunity has arisen for an experienced CRM Manager to join OLIVER’s Marketing team. This role is perfect for a hands-on and motivated individual.
WHAT YOU WILL BE DOING IN YOUR ROLE
Plan, coordinate, optimise and analyse all CRM Marketing activities to drive leads.
Develop creative promotions and campaigns to enhance customer engagement.
Plan & brief assets for digital communications.
Be accountable for day-to-day campaign builds, ensuring smooth customer journey mapping and timely delivery.
Iterate automated CRM campaigns, working cross-functionally to plan and ensure the customer lifecycle programme is actualised and consistently optimised.
Ensure all messaging is on brand.
Ongoing monitoring of channel and campaign performance and its budget.
Build custom reports and dashboards to provide insights into sales and marketing performance.
Deliver weekly and monthly performance reports. Present findings, results and recommendations on campaign strategies, target groups and creative efficiency.
Stay up to date with industry and CRM best practices and trends.
Training and support:
Train new users on HubSpot or Salesforce and provide continuous training as the system evolves.
Work closely with junior Sales Team execs on lead nurturing campaigns.
Serve as the first point of contact for any CRM-related issues, troubleshooting and resolving them promptly.
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WHAT SKILLS WILL HELP YOU BE SUCCESSFUL
Minimum 3+ years of CRM experience within an agency, B2B or B2C environment
Excellent written and verbal communication skills
Must have proven experience delivering campaigns using a CRM system in your previous role/s i.e. Hubspot, Neolane, Marketo, Eloqua, Responsys, Salesforce.
Fluent with data and has a high-level proficiency in MS Excel, PowerPoint, and Word.
Highly effective analytic and qualitative skills with the ability to analyse and use data efficiently.
Proactive in managing own workload and delivering results
ABOUT OUR COMPANY
Lots of agencies say they're different. OLIVER is.
OLIVER believes that agencies work better inside a brand's organisation; delivering more effective work at the speed required to drive modern businesses forward. Using our unique Inside Intelligence methodology, we build specialist, dedicated in-house agencies that collaborate with clients to form better marketing solutions.
Established in 2004, our model is now driven by over 4000 people, working across more than 200 in-house agencies globally. Clients include The Guardian, Unilever, Barclaycard, PepsiCo, AXA, The AA, Adidas, BMW, Post Office, and 3M. OLIVER is part of the Inside Ideas Group (IIG), which also includes a global content agency to Adjust your Set, design, experience, and engineering company DARE and property marketing specialists Aylesworth Fleming.
OUR VALUES
We are a company built on our values, we have given you a brief overview below but would love to tell you more.
BeAmbitiousto succeed
BeImaginativeto push the boundaries of what’s possible
BeInspirationalto do groundbreaking work
Bealways learningand listening to understand
BeResults-focusedto exceed expectations
Be actively pro-inclusive and anti-racist across our community, clients and creations
Follow us onInstagram oliver.talent
Job Id: 8666
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