CRM Manager

Job DescriptionWe are looking for a passionate and talented CRM Manager for our Grosvenor Venues!You will be based out of our head office in Maidenhead (of course, hybrid working!) and report to our Senior CRM Manager.As our CRM Manager for Grosvenor venues, you will focus on driving revenue growth for Grosvenor through effective retention, upsell, and cross-sell campaigns. Doing this by delivering exceptional and measurable customer communications that encourage action and conversion.In a dynamic multichannel environment, you'll employ a well-calculated test and learn strategy across various customer marketing mediums such as direct marketing, content personalization, and outbound communication. The goal is to optimize these strategies to ensure efficiency in delivering results.Working closely with cross-functional teams (CRM, Brand & Product) to develop and execute cross-channel customer contact strategies that not only to enhance customer experiences but also drive multi-channel revenue and increase share of wallet. Being committed to a customer-centric approach ensures that our customers remain at the core of our efforts.You will analyse the performance of our customer marketing activities, conducting thorough post-campaign analyses to evaluate key financial and customer behaviour indicators. These insights are then shared with key stakeholders to refine our strategies continually.Finally, you'll play a pivotal role in maintaining the quality and consistency of our CRM programs across the brand portfolio, overseeing contact volumes and frequencies to ensure effective communication with our customers.QualificationsDemonstratable experience in interpreting data (Strong Excel skills required) and turning the data into insightful campaign executionsDemonstrates a sense of passion and pride in own workAbility to identify and prioritise Stakeholders with effective communications skills to collaborate and influence, build strong relationships, and tailor communication to meet the stakeholder's needsDemonstrates determination and purpose to deliver and achieve the best results for the organisationAble to work to challenging targets within tight timeframes, prioritise and set clear measurable and achievable goalsExperience with Adobe Campaign or other large-scale ESPs delivering complex automation flowsBasic technical HTML or SQL knowledgeAdditional Information#LI-MS1#LI-HybridYou’re probably wondering outside of a fun, exciting and varied role – what else do you get? You’ll get a fantastic salary combined with some leading benefits. Wellbeing@Rank is important to us too... From hybrid working and colleague support networks to menopause support and weekly PepTalks, we’re here for you.We’ll also invest in your growth by providing development opportunities, leadership training and cutting-edge industry certifications so you have the tools and resources to help you work, win and grow with us.Immerse yourself in new cultures and gain international exposure through our global business. Collaborate with colleagues from around the globe.The Rank Group are committed to being an inclusive employer, ensuring that we better understand and meet the needs and requirements of our candidates and customers.We aim to do this by facilitating fair and equal access to our services. If you require a reasonable adjustment to be made, please reach out to let us know ahead of your interview.
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