CRM Manager

CRM Manager, Cambridge -
The Company - CRM Manager
We’re delighted to have partnered exclusively with an award-winning organisation in the education sector based in Cambridge, who are seeking a CRM Manager to join their established team.
National in scale, and established over 70 years ago, the company partner with prestigious universities and are highly regarded for their specialism.
They’ve grown from strength to strength, and it’s a fantastic time to join them with a great benefits package, flexible working pattern and company culture.
This position is hybrid, based 3 days in the office and 2 working remotely.
The Role - CRM Manager
Reporting into the Digital Marketing Manager, responsibilities will include:
Developing and implementing the CRM marketing strategy.
Managing lead nurturing campaigns alongside email, SMS and WhatsApp automation.
A/B testing and optimisation, analysing campaign KPIs such as deliverability and click through rate.
Ensuring the CRM system is well maintained, with accurate data and efficient segmentation.
Driving lead generation and conversion.
Requirements - CRM Manager
A minimum of 5 years CRM marketing experience.
Ideally a degree or relevant marketing qualification.
Proficiency of Microsoft Dynamics 365 would be an advantage.
Experience in creating and delivering CRM and email strategies.
Strong analytical skills and high levels of attention to detail.
Stakeholder management experience.
Location
This position is hybrid, based 3 days in the office and 2 working remotely.
Suitable commutable locations include: Cambridge, Newmarket, Sawston, Duxford, Linton, Haverhill, Ely, Cambourne, Bishops Stortford, Huntingdon, St Ives, Waterbeach, Milton, Burwell, Biggleswade, Soham, Fordham, Fulbourn, Saffron Walden, Royston, and Bury St Edmunds.
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