CRM Executive

CRM Executive
£30,000
Hybrid working (2 – 3 days in the office)
Manchester City Centre
Forward Role are working with a global Health and Fitness brand to recruit a CRM Executive to carry out end to end CRM activities, develop highly targeted CRM campaigns and deliver quality customer communications at all touch points.
Reporting into the CRM Manager, working alongside a CRM Exec and joining a marketing team of 15 you will support the delivery of the CRM strategy to increase engagement, retention and growth across all regions.
Key Responsibilities:
Collaborate with the CRM team to implement the customer communications strategy to increase engagement, retention and growth for all products and services globally
Collaborate with the broader marketing team to make sure CRM Campaigns match up with wider marketing campaigns.
Build and deploy personalised and highly targeted CRM campaigns using e-mail, SMS, in-app notifications and mobile push ensuring they are effective, efficient and on brand
Take ownership of the email AB testing roadmap, to drive optimisation and increase performance
Repeatedly test and optimise to boost user engagement
Support with reporting and analytics of CRM campaigns, making sure campaigns meet KPI targets and find areas for improvement
What you will need: