CRM campaign manager

Are you a CRM Marketer full of ideas and passion? Are you looking to make your mark in a start-up environment? This role could be for you.We are looking for an energetic CRM Campaign Manager to join the Brand and Marketing team. You'll be working alongside the wider Go to Market, Creative, Tech, Customer Service and Commercial teams to develop and deliver performance-driven CRM campaign activity for the EON Next and Sainsbury's Energy brands. Successful candidates will own end-to-end CRM campaigning, identifying business objectives, developing CRM marketing strategy and fulfilling communications planning with creative assets by working with our internal creative studio. Channels span across own media such as website, email, DM or SMS, with direct responsibility for email deployment and optimisation of customer journeys. The role might entail paid media channel campaigning, which is managed with our in-house media team. Candidates require a strong understanding of data to successfully own audience segmentation, campaign set-up and analytics against a performance-driven weekly reporting cadence.Your proactivity will allow you to play a key role in delivering & understanding business goals - across our cross-selling commercial targets. You'll need proven experience managing end to end CRM campaigns, across data, communications planning, marketing strategy, creative asset production, fulfilment and project and stakeholder management. Your challenger mindset means you'll continuously seek insights to test and optimise campaigning metrics.Here's a taste of what you'll be doingIdentify business goals through cross-functional team collaborationDefine CRM campaign KPIs, marketing strategy and communication plansLeverage insights and data to build customer-centric strategy, using tools such as Tableau, GWI and by engaging with regular research outputsPlan, implement and optimise adequate customer journeys across web/app, customer service and an effective line of communication into third-party post-sales fulfilment capabilitiesCoordinating with in-house studio to fulfil campaign creative requirementsDevelop project timelines, handling stakeholder approvalsSet-up, deploy and optimise email and SMS campaigns using CRM management tooling including accurate data importsFulfil DM management with third-party print houseMonitor campaign performance and optimisations daily, and provide official wider stakeholder updates on a weekly basisHandle campaign outputs in GDPR and ASA compliant mannerManage risk assessment of all marketing materials, leverage REGs and legal teams where required and log a transparent trail of approvalsChampion brand metrics and brand consistency across all outputsIn collaboration with internal media team, develop adequate paid media support for campaigns when necessary including budget managementOptimise customer segmentation data, behavioural triggers and creative towards conversion over timeAre we a match?We're looking a CRM Campaign Manager with the following experience and skills;Demonstrates 5 years CRM Campaign Management experiencePrevious energy category experience Ability to develop campaign strategy and successful customer journeysUnderstanding experience in performance-driven campaigningHighly operational, with an ability to handle multiple stakeholdersProven experience leading creative and campaign outputsDigitally minded with the ability to work with automated marketing software solutions including; building workflows and segmentationAbility to leverage data to maximise campaign performance and strategyExperience with changing priorities and fast-paced working environmentsProven experience reporting on campaign performance and recommend improvementsImplementing brand TOV with consistencyWillingness to question and think outside the boxExcellent attention to detailAbility to work with at your own freedomCollaborating experience with start-up brand and/or sub-brand beneficialDo you?Have the ability to see problems as opportunities and have a creative and proactive approach to problem solvingTake initiative and enjoy exploring and expanding your roleWant to be part of a growth culture - every week will be differentHave strong organisational skills and hawk-eye attention to detail Are you?Curious and enjoy learningHappy to make your own decisions, fear of failing doesn't hold you back, it drives you forward, learning all the time and taking responsibilityA team player - enjoy being part of a team, knowing the part you play in your teams' success, committed to giving your best and share learningsOpen to new technologies & new ways of workingComfortable with ambiguity Here's what else you need to knowClosing date - Wednesday 29th May 2024We'll have regular team socials and lively team chatsCompetitive salaryLocation - London (E.ON Next, 47-53 Charterhouse Street, Farringdon, London, EC1M 6PB) with travel to our other sites when required.Working environment: Flexible hybrid working entails a combination of in-office and remote work, with a requirement of two days per week spent in the office collaborating with the team to foster creativity.26 days holiday plus bank holidays each year - this includes a guaranteed day off for your birthday if you want it.Generous pension scheme (you contribute 5%, we contribute 6%, increasing to 10% after 2 years)Excellent parental leave allowance.The chance to choose from our award-winning Flexible Benefits package which includes the option to buy up to 10 days holiday a year.We've exciting opportunities for everyone to develop their talent at E.ON. Our open access, inclusive talent networks provide networking, learning and development for all, building your skills, qualifications, and capabilities throughout your career.For all successful candidates. Due to the nature of this role your employment will be subject to a basic DBS (Disclosure Barring Service) check being carried out by ourselves via a 3rd party service providerWe're committed to equal opportunities and actively promote a diverse and inclusive working environment, and fairness for everyone.We realise the best people bring their energy at different times, so we're happy to talk flexible working. We offer a range of flexible working options, including full time, part time, job share, remote working and variable start and finishing times.
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