CRM Campaign Executive

SummaryThis exciting role will support the CRM Campaign manager to deliver high-profile email, SMS and push messages to millions of customers, driving revenue for our Clothing and Home business. You will be passionate about getting the most from our data, technology and creative assets and be comfortable working across departments and channels. You will also possess strong planning, communication and interpersonal skills, with the ability to navigate complex environments and deal with ambiguity.All the detailsWhat's In It For YouBeing a part of M&S is exactly that becoming a part and playing your part. Were an inclusive, dynamic, exciting, and always evolving business built on core values.Here are some of the benefits we offer that make working for M&S just that little bit more special 20% Colleague discount on most things from furniture, fashion and food. A first-class welcome to M&S with a tailored induction and a wide range of training schemes to help with your learning and development. Having options to progress is something were proud of at M&S. Competitive holiday entitlement with the potential to buy extra holiday days! Amazing perks and discounts via our M&S Choices website. Including GymSave that offers up to 25% off Gym Memberships and the option to become an M&S Shareholder using our ShareSave & ShareBuy Schemes Charity Volunteer Day A paid day away from work to support your chosen charity. A very generous Defined Contribution Pension Scheme and Life Assurance Every colleague at M&S has access to a fantastic range of wellbeing support this includes access to our 24/7 Virtual GP, PAM Assist to support you & your family as well as many other schemes What You'll Do Manage the implementation and execution of data-led, customer-centric eCRM communications spanning Clothing and Home business units (Womenswear, Kidswear, Menswear, Lingerie, Home and Beauty) Developing briefs to align with customer mindset driving category acquisition and retention optimising data to target customers with relevant messaging
Liaising with Brand and Marketing Propositions teams for brief completion, to drive M&S style credentials Working with our agency to manage workflow of designers, copywriters and coders to ensure campaigns are executed to the highest creative standard, in line with SLAs, whilst safeguarding operational excellence Build emails using the Email Design System, fully testing and QAing across devices before deployment Liaising with Trade and Commercial teams to ensure the dotcom journey is optimised Implement testing and optimisation to continuously improve communications Ensure campaigns are performing against key performance metrics, including traffic, revenue, incremental sales, ROI, open rates and click through rates, making optimisation suggestions where relevant Who You Are Experience working in a CRM / Email Marketing role is essential Experience in campaign planning working with data agencies, copywriters, designers and coders is essential Fashion retail experience is desirable Experience using JIRA is desirable Proven stakeholder management Commercially minded, with a strong attention to detail Self-motivated, well organised individual, who can work effectively within a team Everyone's WelcomeM&S is ready to push boundaries to lead the retail industry into a greener, speedier, more inspiring digital era. Thats why were revolutionising how we work and offering our most exciting opportunities yet. Theres never been a better time to be part of our team. Marks & Spencer aims to be an inclusive organisation, trusted and admired by our colleagues, customers and suppliers. Join us and make an immediate impact. Were an in-person business and have core collaboration days in our Support Centre each week. For most teams, this is 3 working days where we come together to collaborate, innovate, and serve our customers brilliantly. We are committed to an active Inclusion, Diversity and Equal Opportunities Policy, which starts with our recruitment and selection process, and we are happy to talk flexible working. If you consider yourself to require reasonable adjustments to any part of our recruitment process, we invite you to share those requirements with us when completing your application. We will make every effort to ensure your needs are met to provide a fair and transparent process of assessment. #LI-CA1
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