CRM and Data Lead

Job Description
What you’ll do
We’re looking for an organised and analytical minded CRM and Data Lead to join our busy Marketing & Client Development department. You will be a critical member of the team in this leading role in collecting, storing and using data across the firm. You will analyse data and draw insights that inform our decision making, direct our strategy and ultimately make us more successful.
You will be an ambassador for our Client Relationship Management system, proactively working with partners and lawyers, showing the benefits of using the system and giving valuable outputs that help the Firm engage with clients and generate new workstreams. You’ll own and maintain the CRM system taking responsibility for compliantly storing and segmenting contact data and using that information to help us improve the way we market and sell to clients, targets and referrers.
Working closely with the CRM users and IT, you will ensure the CRM delivers what the Firm needs including training best practice, looking at how we collect and segment our data to ensure our communications are targeted and relevant and drawing out insights, statistics and dashboards to support and inform our business teams.
You will help to create mailing lists and ensure sign ups receive relevant and targeted information. You will also be tasked with looking at the wider data sources available internally and externally to help inform what we do including, helping to analyse financial data to inform business planning and supporting the Client Engagement & Development Manager with the design, delivery and analysis of client reviews and post matter feedback activities.
Who you are
You will ideally have a minimum of two years’ experience in a data role within a marketing or sales environment. Working with previous CRM system, you will have the ability to collect, store and analyse data; and understand what this data can do to help drive business success in a marketing and sales context. You will have a strong research and analytical ability alongside a client focused approach whereby you can build positive rapport and connections throughout the Firm and with our stakeholders.
Using your knowledge of being able to manipulate data in excel or PowerBI you will have an understanding of how to interpret these results for the business. Having an understanding of Google Analytics and other digital analytics tools will be an advantage to this role but is not a necessary requirement.
It is important you are someone who relishes any opportunity to take the initiative to drive projects forward, utilising excellent organisation skills along the way. You’ll also be comfortable working to tight deadlines, whilst being committed to attaining high standards in all of your work. An ability to always act professionally, ethically and with an absolute commitment to protecting client confidentiality and data.
Why join Team Ashfords?
Ask our people, and they will tell you that they genuinely enjoy coming to work and spending time with their colleagues.
We’re confident that once you discover our open and friendly culture, it won’t take long for you to feel the same.
We have a genuine team approach at Ashfords because we know that when talented people work together, we achieve more for our clients and each other.
We also recognise that each of our career journeys is unique. So, we will be ambitious for you and give you the support you need to develop your career, your way.
Importantly, we will give you the space and flexibility for your life outside work too.
Our goal? To help you realise your full potential as part of a forward-thinking team and business.
That’s what sets us apart.
Our offer
We offer a range of benefits to support you at work and at home.
This includes a flexible working framework, extra annual leave for your birthday and the option to buy more holiday.
We have a comprehensive package to support physical and mental health including onsite yoga classes and a gym at our head office, healthcare plans, an Employee Assistance programme and free access for you and up to five friends to the ‘Calm’ mindfulness app.
You’ll also have the chance to get involved in our responsible business programme, including fundraising initiatives through the Ashfords Foundation and bringing your energy to our environment or diversity groups.
Interested in this vacancy but not sure you match all the requirements?
At Ashfords, we are committed to building a diverse and inclusive workforce. We offer training and development opportunities to all of our people to help everyone reach their full potential. Even if your skills and experience aren’t a perfect match, we’d still love to hear from you. If you’re not the right candidate for this role, you could be the right candidate for other positions at Ashfords.
For an informal and confidential discussion about this opportunity, please contact Alison Board, Talent Attraction Assistant, on 01392 333 663, or email #####
Or apply now, and we will be in touch with you as soon as possible.
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