Creative content lead

Department: PerformanceLocation: Studio – Manchester/M1 + flexible home workingSalary: Salary dependent on experienceContract type: Full time / PermanentWilsonCooke is a brand performance agency that has been in business for over 30 years. We believe that results are achievable when an organisation has a clear strategy and delivers exceptional customer experiences. We do both, through a combination of strategy, creativity, and technology that helps drive sustainable growth for our clients’ brands and businesses.It’s a great time to join WilsonCooke – we are experiencing growth are now looking to expand our Client Services team by hiring a creative content lead This is a very exciting opportunity to primarily support our client accounts with clear career progression and the chance to develop your skills across all areas of the marketing mix.The ideal candidate will have a minimum of 18 months experience in a commercially orientated agency working on digital accounts and looking for an opportunity to develop and progress their career. An enthusiastic, pro-active, driven and career focused individual is crucial for this position.Main responsibilities The planning, developing and managing of clients’ content strategy to improve their brand awareness, digital presence and achieve their digital marketing goals.
Develop, manage and activate content plans across our clients platforms driver user growth
The ability to create creative content for a variety of clients for all marketing channels.
Our ideal candidate is an experienced content professional with demonstrable creative writing skills and the ability to turn ideas into thought provoking content that stands out.
Own and lead our clients brand expression across written/visual language, campaigns, social media and graphics to ensure strong and clear brand positioning as a route to competitive success
Responsible for delivering creative, content & campaigns that are high quality, on-brand for our clients and consistently delivered to a high standard across all channels
Lead content creation and editorial plan based around our topics of authority for our clients, ensuring all content is engaging and relevant to customer moments
Coordinate numerous jobs through project management, ensuring all work is on brief and delivered on schedule
Measure views, shares, leads generated and conversions on each piece of content, and iterate strategy based on results
Maintain a publishing schedule, and collaborate with our internal team and third-party contributors to create compelling content
Performance marketing across all campaigns, optimising digital marketing and creative for and campaigns
Analytics – analyse and report on performance with Google Analytics, Facebook Insights, Twitter Analytics etc.
Stay up-to-date with digital technology trends
To develop and maintain a close day-to-day and productive relationship with key client contacts to develop a thorough understanding of the client’s business
To present/report back results to clients, identifying key trends/recommendations/best practice and opportunities for growth
To take ownership for any client issues, ensuring they are resolved and escalated as appropriate
To lead and coordinate to manage client delivery
Offering creative ideas to develop exciting campaigns and encourage clients to understand the importance of creativity throughout
Arranging meetings and liaising with clients to understand their requirements
Quality control of all work that is submitted to clients
Monitoring all stages of campaigns/jobs to guarantee that they run smoothly
Producing weekly updates to keep clients and peers updated
Ensuring that the jobs stays within the allocated budget
Administration tasks that will help to keep jobs well-managed and organised What we’re looking for Proven track record in content writing
At least 4 years experience within the field
Strong writing, editing and creating skills with sharp attention to detail
Ability to manage multiple projects
Ability to prioritise workload
Ability to adapt to changing work priorities at short notice
Ability to well within a team and independently
Ability to work under pressure whilst maintaining a cool outlook
Driving licence and own transport Talents Self-motivation, a strong work ethic and enthusiastic when confronted with change
A strong drive for success
An understanding and genuine interest in digital campaigns
A positive, communicative personality that instills confidence in others
A desire to achieve Company aims/goals, reflect our values and satisfy client expectations Hours of work37.5 hours a week. We are in the process of trialling the adoption of a flexible working practice to benefit both our team, the work environment, our clients and the output of work quality.A little bit about usWe are a Manchester based brand performance agency that celebrates its 30th year next year. A core reason we have been successful for so long is our drive to never settle for the same, we strive to improve everyday and our true agile mindset ensures we constantly evolve as an agency. Our passion comes from helping our clients succeed.We are the brave agency for brave brands… brands which are ready to be challenged, reimagined & reinvigorated. We believe in transparent, flexible and results-focused objectives. We enjoy working with clients that want their brand to be bolder, bigger and stronger.The rules we play byWe encourage bravery. We always want to do better. We create the difference, together. We want to enjoy the journey.Our missionTo unite the very best people, creating a brave agency that delivers meaningful brand experiences by fusing strategy, creativity and technology using a true agile approach.We are only satisfied when a brand stands out from the crowd, for all the right reasons.————————————If you’ve read the above and would like to be part of the WilsonCooke team, please send your CV along with a covering letter and link to your portfolio. With you application please tell us what you feel you can bring to WilsonCooke and why you think you would be the ideal candidate for this important role within our business.In order to comply with data protection laws, we ask you to review the key points of our Privacy Policy. To continue using our website, you need to select your preferences and click "Save".Advertising 9 Social Media 2 Analytics 3 Customer Interaction 1 Preferences 4
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