Copywriting Manager - Email

If you need assistance during the recruiting process due to a disability, please reach out to our Recruiting Accommodations Team through the
Accommodation Request
form
. This form is used only by individuals with disabilities who require assistance or adjustments in applying and interviewing for a job. This form is not for inquiring about a position or the status of an application.
What
you’ll
do:
Write clear, concise, and compelling email, landing page, and push copy that aligns to the TOV of each brand
Execute campaigns against their briefs, developing ideas for how each brand’s value proposition comes to life through email
Partner with customer engagement, loyalty, legal, design, production, and more to see campaigns through to completion
Lead and own creative work; always be working on ways to sharpen and elevate your craft
Understand and appreciate the importance of strategy, and ensure copy delivers on the
objectives
of each brief
You’ll
peer review others’ work as needed
You’ll
work closely with project managers to ensure copy meets its deadlines, and will help prepare campaigns for production
You'll
manage
stakeholder feedback
and requests
and
proactively offer guidance on creative best practices
Who you are:
Bachelor's degree in English, Journalism, Marketing, or Communications
At least 10
years as
a
copywriter in agency or in-house environments
with a substantial body of email work
; experience with global lifestyle or cultural-impact brands preferred
Experience writing for loyalty programs a
huge
plus
Multi-faceted in developing creative assets across digital
platforms
and channels
H
ighly developed strategic thinking and ability to deconstruct complex briefs
Strong creative thinking skills and ability to think conceptually
Experience working with tools such as Smartsheet, Miro, Figma, Keynote, etc.
Comfortable working independently under tight deadlines, but also collaboratively with other team members
Excellent writing, editing, and proofreading skills; you have a meticulous eye for detail, language, grammar, and tone
You are as organized as you are creative and are comfortable navigating
dense
workflow processes
You have an up-to-date portfolio of relevant work
About Expedia Group
Expedia Group (NASDAQ: EXPE) powers travel for everyone, everywhere through our global platform. Driven by the core belief that travel is a force for good, we help people experience the world in new ways and build lasting connections. We provide industry-leading technology solutions to fuel partner growth and success, while facilitating memorable experiences for travelers. Expedia Group's family of brands includes: Brand Expedia, Hotels.com, Expedia Partner Solutions, Vrbo, trivago, Orbitz, Travelocity, Hotwire, Wotif, ebookers, CheapTickets, Expedia Group Media Solutions, Expedia Local Expert, CarRentals.com, and Expedia Cruises.
Employment opportunities and job offers at Expedia Group will always come from Expedia Group’s Talent Acquisition and hiring teams. Never provide sensitive, personal information to someone unless you’re confident who the recipient is. Expedia Group does not extend job offers via email or any other messaging tools to individuals to whom we have not made prior contact. Our email domain is @expediagroup.com. The official website to find and apply for job openings at Expedia Group is
careers.expediagroup.com/jobs .Expedia is committed to creating an inclusive work environment with a diverse workforce. All qualified applicants will receive consideration for employment without regard to race, religion, gender, sexual orientation, national origin, disability or age.
If you need assistance during the recruiting process due to a disability, please reach out to our Recruiting Accommodations Team through the
Accommodation Request
form
. This form is used only by individuals with disabilities who require assistance or adjustments in applying and interviewing for a job. This form is not for inquiring about a position or the status of an application.
Expedia Group’s Global Marketing team is dedicated to developing and executing
innovative
and effective global marketing campaigns across our family of brands. Within this organization, the Creative team is Expedia Group’s center of creative excellence. As Copywriting Manager, you
wi
ll work with stakeholders across the org to develop engaging comms for our Expedia, Hotels.com, and
Vrbo
brands, with a particular focus on email, landing pages, and push notifications. You
wi
ll execute against complex briefs for our One Key loyalty program, One Key Credit Cards program, and more, and contribute both as a copywriter and editor when needed.
What
you’ll
do:
Write clear, concise, and compelling email, landing page, and push copy that aligns to the TOV of each brand
Execute campaigns against their briefs, developing ideas for how each brand’s value proposition comes to life through email
Partner with customer engagement, loyalty, legal, design, production, and more to see campaigns through to completion
Lead and own creative work; always be working on ways to sharpen and elevate your craft
Understand and appreciate the importance of strategy, and ensure copy delivers on the
objectives
of each brief
You’ll
peer review others’ work as needed
You’ll
work closely with project managers to ensure copy meets its deadlines, and will help prepare campaigns for production
You'll
manage
stakeholder feedback
and requests
and
proactively offer guidance on creative best practices
Who you are:
Bachelor's degree in English, Journalism, Marketing, or Communications
At least 10
years as
a
copywriter in agency or in-house environments
with a substantial body of email work
; experience with global lifestyle or cultural-impact brands preferred
Experience writing for loyalty programs a
huge
plus
Multi-faceted in developing creative assets across digital
platforms
and channels
H
ighly developed strategic thinking and ability to deconstruct complex briefs
Strong creative thinking skills and ability to think conceptually
Experience working with tools such as Smartsheet, Miro, Figma, Keynote, etc.
Comfortable working independently under tight deadlines, but also collaboratively with other team members
Excellent writing, editing, and proofreading skills; you have a meticulous eye for detail, language, grammar, and tone
You are as organized as you are creative and are comfortable navigating
dense
workflow processes
You have an up-to-date portfolio of relevant work
About Expedia Group
Expedia Group (NASDAQ: EXPE) powers travel for everyone, everywhere through our global platform. Driven by the core belief that travel is a force for good, we help people experience the world in new ways and build lasting connections. We provide industry-leading technology solutions to fuel partner growth and success, while facilitating memorable experiences for travelers. Expedia Group's family of brands includes: Brand Expedia, Hotels.com, Expedia Partner Solutions, Vrbo, trivago, Orbitz, Travelocity, Hotwire, Wotif, ebookers, CheapTickets, Expedia Group Media Solutions, Expedia Local Expert, CarRentals.com, and Expedia Cruises.
2021 Expedia, Inc. All rights reserved. Trademarks and logos are the property of their respective owners. CST: 2029030-50
Employment opportunities and job offers at Expedia Group will always come from Expedia Group’s Talent Acquisition and hiring teams. Never provide sensitive, personal information to someone unless you’re confident who the recipient is. Expedia Group does not extend job offers via email or any other messaging tools to individuals to whom we have not made prior contact. Our email domain is @expediagroup.com. The official website to find and apply for job openings at Expedia Group is
careers.expediagroup.com/jobs .Expedia is committed to creating an inclusive work environment with a diverse workforce. All qualified applicants will receive consideration for employment without regard to race, religion, gender, sexual orientation, national origin, disability or age. At Expedia Group, we're committed to providing an inclusive and accessible recruiting experience for candidates with disabilities. If you require an accommodation or adjustment for any part of the application or hiring process, please let us know by completing our Accommodation Request form.
#J-18808-Ljbffr