Copywriter

Copywriter
Global Consumer Brand
£22,000
Chester: Office based
Our client is one of the UKs most successful and best loved high street consumer brands. An iconic brand, with a reputation for quality and exceptional customer experience.
The story of this brand is something to be admired, they have secured a leading place in this diverse market to become an instantly recognisable brand with the most loyal customer base.
As they continue to move through the next phase of their transformation project and are building out key strategic hires within the marketing team. They are now looking for an experienced Copywriter to join their fantastic Brand Marketing team.
The team around 20+ people, each with fantastic backgrounds, reputations and successes in their marketing/ digital specialism across retail and travel. Lovely people, with a firm focus on individual progression.
Joining the business now is a really exciting time. Private equity backed, so plenty of investment and resource. They have already made significant investment in Digital Marketing and Tech, with a new leadership team joining in the last 12 months, there hasn’t been a better time
In this role, you’ll be responsible for creating and elevating SEO friendly copy, ensuring this is engaging, creative and captures the beauty of the brands product offering. A multi-channel role across website, blogs, emails and social media. Supported but the wider Content team – reporting into the Content Manager.
The Brand:
Established brand. 50+ years trading
Over £100 million turnover
Record breaking years for the last 5 years. Consistency!
Private equity backed
Iconic/ high street brand name.
Multiple brands as part of the group
A team that are genuinely enthusiastic, driven, brave and want to achieve.
Key responsibilities for this role include:
Creating SEO friendly content/ copy. Multi-channel
Ensure all content/ copy is on brand, engaging – a great balance between creative and digital content. Considering tone of voice across all channels
Website, landing pages, emails, social media and blogs as main digital channels
Important skills/ knowledge for the role include:
Degree or equivalent in a related field (e.g. journalism, English, marketing or similar).
Experience of writing SEO-friendly landing page copy, blogs and marketing content.
Ideally experience of Google Analytics.
Knowledge of SEO best practices and experience of using keyword research tools.
Great attention to detail and natural creative flair