Copywriter

Job Description
12 month FTC
Financial Services
Wealth management firm seeking Senior Digital Marketing executive to join the team
Specific responsibility for content creation, corporate communications and branch marketing support.
Messaging & Content Creation
Create and develop original content and adapt existing content for marketing communications, digital properties and promotional materials
Write original copy and proofread materials to an extremely high standard
Reflect the brands messaging throughout all new and existing materials and resources consistently and in-line with the corporate tone of voice - including references to culture where appropriate
Ensure that all messaging across corporate and branch materials and website/s is consistent, relevant and up-to-date
Work closely with the marketing designer on marketing material creation, provide guidance on copy considerations and review final versions
Develop content KPIs with marketing designer for monthly reporting
Review/approve branch marketing materials in various formats, maintaining brand integrity and assisting branches with marketing best practice guidance
Provide assets and guidance resources for ongoing branch marketing activity, developing new ideas and content on request from branches and the business
Produce content for events, coordinating with senior leaders on key messaging
Design engaging presentations, to relay key messages
Coordinate internal communication events – including ideation, event comms, prep sessions, setup of Zoom webinars, and diary invitations.
Corporate Communications & PR
Contribute to the PR strategy and discussions through idea generation based on informed market insights and wider business and marketing strategy knowledge
Co-ordinate PR activity and foster relationship with external PR agency
Supporting branch brand building through local PR initiatives in relevant consumer press
Supporting corporate brand initiatives and brand awareness activities through targeting top tier publications
Review and produce press releases in line with the firm’s messaging and compliance considerations for both trade and consumer press activity
Manage the media monitoring process using third party software and ensure monthly press activity reporting is accurate
Co-ordinate corporate communication activity
Work with senior leadership on key messaging for internal and external audiences
Produce communications and presentations in line with agreed messaging
Contribute to additional internal and external communications projects as they arise
Attributes and Qualifications
Experience ideally within wealth management or financial services.
Excellent attention to detail essential
University degree or equivalent qualification in Marketing, English/English Literature or Journalism preferred
Excellent communication skills, including written, verbal and presentational
Strong interpersonal skills, with the ability to work cohesively as part of a team, as well as independently
Proactive and innovative
Sound project management, administrative and organizational skills
Ability to prioritize and meet deadlines whilst maintaining a very high standard of accuracy
Optimistic, energetic and confident individual