Copywriter

Your new role
Copywriter
You will be producing clear, compelling long- and short-form copy for a variety of audiences and channels including animations and video scripts. Reporting to the Corporate Editor, the Copywriter will support multiple teams, enabling them to tell engaging stories in a consistent brand voice.
What you’ll be leading on
Produce high-quality written content for a wide range of corporate channels, both online and in print. Edit and enhance supplied copy to ensure it is on-brand, targeted and clear, ensuring that all communications are aligned to the National Highways Communications Strategy and cross-cutting campaigns.
Work with other members of the Creative team to produce ideas and content for our Safer Roads and Roads for Good campaigns, with emphasis on production and delivery. Work with communications colleagues to ensure an integrated and timely approach to communications across digital channels.
Champion the National Highways tone of voice and style guide, and overall brand, and ensure the tone of voice is implemented consistently across all corporate communications.
Work closely with communications colleagues and senior management to ensure key messages are presented consistently and content adheres to the National Highways values.
Providing support to the Corporate Editor in delivering high quality content and advice across the organisation.
To be successful you’ll need
Strong storytelling ability, with experience in scripting for visual formats including video and animation, for a range of channels including social media.
Experience of sub-editing, ensuring quality control standards are adhered to with a strong emphasis on accuracy.
A confident, skilled verbal and written communicator able to grasp key messages quickly with strong influencing and negotiation skills, who enjoys working with a range of people.
Proven experience of delivering written communications and editorial services for a range of audiences and stakeholders.
Ability to manage multiple projects, delivering at pace in a complex environment.
A bit about us
The National Highways Creative, Content and Social Media team works together to deliver creative and compelling communications that build advocacy, increase awareness and improve driver confidence about how to drive safely on our roads.
As part of the wider Communications group, our role is to lead and deliver communications and engagement​​​​​​​​​​​​​​​​​​​​​ activity that showcases the positive impact of roads investment, supporting the delivery of the Department for Transport’s Road Investment Strategy and building the case for future investment. We partner with the business to build our company's reputation as a trusted operator of England’s road network that puts our customers and their safety first.
Want to know more?
To request a copy of the role profile, please contact ##### quoting reference number ######
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