Conversion Rate Optimisation (CRO) Specialist

Marketing The role Be an analytical thinker, keen to look beyond the surface and are focused on continuous learning when it comes to the data. You have the ability to analyse the data in depth but critically, extract the meaning and learnings from the data to ultimately support decision-making, UX optimisation and strategy – thus delivering value to our clients from their data.Provide consultancy on strategies to reduce customer friction and improve funnel conversion rates, revenue and other KPIs and metrics for businesses, using data from various digital analytics toolsUse your analysis skills to discover issues and opportunities for digital user experience improvements including statistical testing (A/B and MVT).Work collaboratively within the wider business (alongside Strategy, Design and Development) to develop, launch and measure new tests based on reporting analysisAlign proposed testing initiatives with clear KPI’s that align with overall business goals and objectives.Measure effectiveness of customer journeys with CRO dataHelp to plan, develop and execute a CRO strategy for our Insights clients, identifying and analysing on-site behaviour and user research to drive the testing strategyDevelop, plan and execute a roadmap of testing initiatives ensuring they are rolled out on time, and deliver detailed performance reports on the back of each.Be responsible for managing large datasets and reports using platforms like Google Analytics (GA4), Adobe Analytics and Optimizely.Comfortable managing multiple priorities within tight timeframes.Work flexibility and adapt recommendations to suit client budgets.Be committed to making a positive impact for our clients. Skills & attributes
Is it for you? A data-driven and commercial mindset with knowledge of CRO principles to deliver user outcomesExpertise in identifying areas for improvement from both detailed analytics and previous experience in UXAbility to extract and measure relevant data from various analytics products (GA4, Adobe Analytics as minimum)Proven experience optimising user experience, creating, prioritising and evolving CRO roadmapsStrong commercial awareness, particularly when making recommendationsA good understanding of general UX & UI best practicesUnderstanding of web tracking, A/B and MVT testingBasic experience with design tools (such as Figma) used in the creation of experiment wireframesBroad appreciation of digital and marketing influences (e.g. SEO, PPC, Affiliates, DM) and their impact on web performanceA solid understanding of ecommerce best practiceProficient in MS Excel and PowerPointExcellent communication skills and the ability to work as part of a team is a must.Be highly motivated with ability to thrive in a fluid, demanding and fast-paced environmentConfident communicator across email, phone and videoClient communication – specifically the ability to communicate amassed data findings, learnings and recommended actions to our clients to ensure that the value and worth of said proposed actions are surfaced and made visible.Demonstrated attention to detail and ability to comprehend technical challengesOwnership and initiative - You take ownership of problems and work with the necessary teams to resolve them. You take accountability for your actions and decisions you make.Planning and strong time management – you are responsible for ensuring that the planned tasks within budget are carried out at the correct point, in line with agreed deliverables and within agreed scope.What's in it for you?We want a secure future for all our team. Join our Pension Scheme and 10% will be matched by us.Lots of holidays34 days holidays so we can all relax and enjoy our time off. Also, you get an extra day for every year you work (up to 5 extra days)Free Gym MembershipExclusive membership to the hi-tech Village Gym, or a contribution to a gym of your choiceWe have been a champion of flexible working long before the pandemicFree Private HealthcareEvery team member gets private healthcare, to make sure you get access to the best treatment.Mental health awareWe are passionate about mental health, so everyone gets access to our 24/7 Employee Assistance Programme. You can also become one of our mental health first aiders.42% off a New BikeTake part in the Cycle-to-Work scheme and save up to 42% on a new bike.Enhanced Maternity & Paternity LeaveWe are a family-oriented company. Get enhanced maternity and paternity leave and a huge celebration when you bring in the baby!Daily Coffee, Friday Drinks and Mountains of FruitFresh fruit, bottomless caffeine, and celebratory drinks every Friday for a week well done!The Best Social SceneFrom summer BBQs on a private island on Loch Lomond to Christmas glamour there’s always something to look forward to.You get a grand every time one of your friends join the team.Long-term service rewardsThe longer you stay, the more we celebrate you. At each major milestone you’ll get a surprise gift as a big thank you.After you’ve sent in your CV…Application processThe interviewThis is a telephone or Teams call to chat about your experience and what the role looks like. It’s your chance to show us what makes you remarkable.The taskTake on a small task to let us see your skills in action. Once complete you’ll meet with up to 3 people from your team to discuss the task.Meet the teamOur culture is precious to us. So senior and externally facing roles involve an additional meeting with members of the board to ensure the candidate is a good fit for the business.You're in! Now what?The TourMeet the team, tour the studios and learn how we work. We want you to feel comfortable, and you get to know a few people who can help you out.The inductionThis dedicated induction with our People and Culture team will make sure you’re fully up to speed with your role and how to get things done. At this point, you should feel inspired and confident to get started.The first 3 monthsWe’ll help you put together a 3-month programme covering key competencies, support and learning outcomes to make sure you’re fully equipped to thrive.Get a BuddyAfter the induction period, there will still be a lot of new things, so everyone new is paired with a Buddy, who will be your go-to for any questions you have! And then it’s onwards and upwards!Ongoing supportOur people and culture team conduct regular welfare check-ins to ensure everything is working out the way you’d hoped and ensure you feel supportedBreakfast with the FoundersJohn, JJ and Garry are keen to have the chance to meet everyone that joins the team. You get breakfast and a chance to ask anything and maybe hear one or two stories from their colourful pasts!
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