Content Strategist - B2B Tech

Job Description
Content Strategist – B2B Tech
2 Months rolling
£Day Rate OUTSIDE IR35
Start: End of May
Location: London/Hybrid
Our client is a brilliant award-winning B2B marketing agency that has been fortunate to have won a lot of new work recently. They are a large independent B2B agency looking for a
The client base will be B2B tech for all their up-and-coming needs. Their core function would be a mix of reviewing and getting up to speed with the client and their content, working out what content they could / should do to get more exposure, pos writing some of the content and possibly including client interviews. The outputs will be as Round table events, white papers and other content ideas.
Your experience:
Experience in a content role within a marketing services agency or client side. A creative problem solver, with the ability to generate new ideas and ways of working.
An understanding of integrated B2B agencies – working with planning, strategy, media teams, ABM specialists and more.
An understanding of what clients want from their agency and the ability to help deliver it.
Good relationship builder with the ability to operate at a senior and strategic level.
Gravitas and charm, a presence in a room, the ability to earn respect and influence people.
Durable, stamina, high energy, drive and pro-activeness.
Ability to do what is needed to “just get stuff done” overcoming any obstacles.
You’re an experienced B2B marketer who can think outside the box. You’ve developed high-performing content strategies – cutting to the heart of briefs, finding solutions, and designing B2B content programs from concept to delivery.
You understand the art of great content and storytelling, and the science behind campaign delivery and analysis. You’re not satisfied with ‘business as usual’ and want to find ways to elevate our clients, the agency, and content in general.
You know a great story when you see one and are comfortable asking questions to clients and colleagues alike to get to the heart of what’s interesting and what’s not. You likely have experience in copywriting or journalism, or you’re just great with words.
Finally, you’re able to pull together customer insights, client goals, messaging, value props, brand guidelines, internal and external market research and more, and make sense of it all. You can use this data to create brand awareness, SEO, demand generation or Account Based Marketing content strategies that work. And you’re comfortable presenting your ideas and rationale in person.