Content Marketing Executive

UAL Online is an exciting new division established to bring creative arts education to a global audience. We are launching new fully online degree courses starting from the 2024/25 academic year and are seeking a talented Content Marketing Executive to join us on this journey.
As our Content Marketing Executive, you will step into a newly created role that supports our marketing and recruitment teams in attracting online learners for our degree courses and assists our student support team in ensuring the progression and retention of students through to graduation.
Your role will be pivotal in crafting compelling content that brings our courses to life for potential applicants and enhances the experience of our online students. You will develop and execute all elements of content plans, creating engaging content for global multi-channel marketing and communication efforts. Your responsibilities will span conducting research, handling copywriting and asset production, and managing relationships with external agencies.
Collaboration is key at UAL Online, and you will work closely with internal teams across research, student support, and course design to ensure a seamless experience for our students.
About you
We are seeking candidates who hold an undergraduate degree in marketing, journalism, communications, or a related field, along with demonstrated experience in content creation. This includes a strong background in copywriting for both traditional print and digital platforms, proficiency in video production, and the ability to design engaging assets. Your commitment to maintaining high-quality content will be evident through your exceptional proofreading skills and meticulous attention to detail.
Strong analytical skills to leverage performance data for content optimisation, excellent project and time management skills, and the ability to work in a fast-paced environment are also essential.
Working at UAL
University of the Arts London (UAL) offers an extensive range of courses in art, design, fashion, communication and performing arts. We are a collegiate University spread across London with six Colleges, four Institutes and five Research Centres. UAL also has two subsidiary companies, delivering specialist activities - UAL Short Courses Ltd, and UAL Arts Temps Ltd.
We're made up of all types of people, coming together in London, the world's creative capital. We are designers, artists, performers, thinkers, researchers and makers. Our students, staff and graduates form a global network of creatives, entrepreneurs and leaders. Together, our ideas change the world. Because the world needs creativity.
We are ranked highly across the board. We are ranked first for specialist art and design, second in the world for Art and Design in the 2023 QS World University Rankings (for the fifth year in a row), ranked fifth in sustainability and two of our colleges were rated in the top three fashion schools in the world.
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