Consumer Marketing Manager

Role Overview
To support the Head of Consumer Marketing in the production and delivery of integrated marketing plans which drive customer acquisition, retention, lifetime value and profitable revenue for PayPoint Group B2C brands. Produce, measure and report on customer email communications, SMS, direct mail and other integrated customer communications campaigns that are accurate, legally compliant, relevant, on brand and achieve the agreed business performance objectives.
Brands In Play
PayPoint
Love2shop
Highstreetvouchers.com
Collect+
Park Christmas Savings
Handepay
Responsibilities:
Work with the Head of Consumer Marketing and the wider Consumer Marketing team to own and execute the day-to-day marketing communications plan for all PayPoint Group brands, recommending activities and campaigns that meet monthly and annual revenue targets.
Working with all Marketing teams, and the wider business, create, monitor and execute a wide variety of integrated communications
such as email, SMS, direct mail, phone, WhatsApp and print using our suite of tools
Be first point of contact for the Contact Centre and work in partnership with them to ensure multi-channel communication campaigns are well structured, planned and executed with both the audience and our resources in mind by actively engaging the Contact Centre team into the process.
Introduce best practise: content, subject lines, timing, frequency and format in consideration of customer lifecycle.
Upskill other team members on best practice, particularly direct reports.
Be directly responsible for day-to-day management of direct reports, including regular 1-to-1 meetings that are mutually beneficial
Ensure layouts are optimised for recipient engagement and are mobile friendly
Work with Creative, CRM and other teams on the development of new email templates for use within our email service provider
Introduce a test programme to constantly optimise performance
Approve all direct to customer marketing communication content, creative and message so that they are motivating to customers and drive purchase
Look to introduce methods of growing database size, quality and improved segmentation
Check and achieve the relevant sign off prior to emission, including Compliance and Legal
Be a Brand Guardian for defined brands, ensuring consistent application of brand guidelines and Tone of Voice across all campaigns
Measure and report on the revenue and engagement, making suggestions for improvement to ensure that campaigns are cost effective and align to commercial business KPIs
Support day to day management of marketing agencies by providing information and direction
Ensure internal stakeholder engagement in all marketing plans in a timely manner
Candidate profile
Essential
Relevant degree/marketing/direct marketing qualification
Proven extensive experience in marketing communications
Excellent planning, project management, organisational skills, time management and the ability to prioritise workload
Copy writing and proof reading skills, with excellent attention to detail
Commercially aware with ability to align to business KPI’s
Excellent communication and interpersonal skills, both written and oral
Ability to keep calm under pressure
Able to adapt to change and redefine goals as necessary
Proficient in use of Microsoft Office Suite and Social Media platforms
A can-do attitude and positive approach
Desirable
Working knowledge of key ESPs to build electronic marketing communications
Experience and understanding of Google Analytics to track and report on revenue driving communications campaigns
Description
Description
Produce, measure and report on customer email communications, SMS, direct mail and other integrated customer communications campaigns that are accurate, legally compliant, relevant, on brand and achieve the agreed business performance objectives.
Key Responsibilities
Key Responsibilities
To support the Head of Consumer Marketing in the production and delivery of integrated marketing plans which drive customer acquisition, retention, lifetime value and profitable revenue for PayPoint Group B2C brands.
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