Communication And Influencer Manager

Poste
POSITION: COMMUNICATION & INFLUENCER MANAGER
LOCATION: LONDON
PURPOSE OF THE ROLE
Working with the Marketing Director to develop & execute a 3 year influencer marketing strategy across digital channels & press as well as a tribe of influencers for Guerlain's 3 axes to help compliment the 3 year brand marketing plans in alignment with International guidelines.
KEY RESPONSIBILITIES
Devise an 'always-on' influencer strategy by axe to support key launches, local activities and Retailer activations to help raise Guerlain's brand awareness, create brand love and drive increased visibility for the brand Identify and build relationships with key influencers that enable the brand to also jump on quick tactical opportunities as well as the longer term strategic opportunities. Attend relevant events for networking and business purposes Brainstorm new, creative approaches to influencer campaigns Keep abreast of emerging trends, technologies, and influencers Liaising with the marketing & retail team to support all event & trade opportunities & create and marketing infleuncer strategies that work across different channels Build strong relationships and partnerships with key retailer PR teams and work hand in hand to develop strong retailer influencer activations notably across Harrods, Selfridges, H Beauty, Liberty. Work hand in hand with retail team, London area manager and marketing to support and execute ideas to support Covent Garden boutique including 12 months activation plan and within budget Develop strong influencer & communication strategy to support launch of Guerlains Spa, enhancing strong relationships with Raffles PR team Develop and manage successful launch of new products and build core pillar strategy from creation to execution Develop strong relationships with global PR team to help execute & deliver UK plans Identify build relationship and prepare proposal for Guerlains friend of house. Accountable for ensuring that the budget tracker is always up-to-date and within budget allocated Accelerate the brand's digital visibility across social media platforms and retailer channels and support with a monthly influencer content plan. Collaborate with Paris team to leverage all International activations and share best-practice Liaise with the Marketing team to develop influencer focused launch plans and support with content amplification Work with the Marketing team on regional influencer support for local events Liaise with the Commercial team to implement and manage retailer influencer content DEVELOP KEY RELATIONSHIPS WITH INFLUENCERS, SOCIAL MEDIA TALENTS AND RETAILERS
Identify new partnership opportunities and develop relationships with prominent and relevant influencers and social media talents Act as a frontline representative for the company for incoming influencer and social media related inquiries Ensure strong relationships with all brand Retail partner PR Teams. SECURE AND INCREASE VISIBILITY OF GUERLAIN VS COMPETITION
Ensure all proposals are delivered with strong KPI's and measured Maximise visibility on Guerlain (fragrance, makeup, skincare ) in close collaboration with all departments within the UK and Paris teams for social media activities Activate digital editorial stories on Influencer 'Friends of the House' Recruit new influencers and social media talents to collaborate with in digital editorial activations
Information additionnelle
Proven experience working either in-house or with an Agency for a luxury brand (5+ years) Strong knowledge of current brand campaigns within the industry Personal affinity with brand and products Innovative and creative thinker able to develop new ways to tell the brand's story Proven record of successful relationships with the UK Influencers International / Cross Functional experience an asset but not essential Perfect written and spoken English Excellent organisational, time-management and budget management skills Proven track record in outreach campaign strategies in a retail business Drive and resilience to deliver results Mature, confident and persuasive individual who is at ease with both senior management and external stakeholders Positive demeanour with a can-do attitude
#J-18808-Ljbffr