Commercial Manager / Marketing Manager
Salary �50,000 pa - �60,000 pa depending on experience + Bonus + Benefits
Leeds / York
A leading Food business with ambitious but achievable plans to grow their business, expand their categories and develop new products.
A new role has been created for a Commercial Manager / Marketing Manager to undertake the following duties:
- The initial task of the Commercial / Marketing Manager will be to identify and scope the market opportunity for the business;
- Initiate strategic change or corrective action where necessary.
- Establish the strategic vision and lead the development and implementation of a business plan that will see the company expand its current market share within its categories and enter new markets;
- Develop the consumer proposition and lead the development of all aspects of the project (product, packaging, commercial, logistics, sales and marketing) through to full in-market launch;
- Post launch, the jobholder will be required to lead and coordinate strategic activities that will build market share and equity in the brand;
- Reporting to, and working closely with company Directors, the Commercial Manager / Marketing Manager appointed will implement structures and systems to ensure sustainable profit and growth of the categories by setting relevant targets and managing performance;
- The Commercial Manager / Marketing Manager will develop Marketing communications that will drive brand awareness, engagement, product penetration and increased product listings;
- Work closely with the Sales team to ensure the Commercial plan is delivering the expected year-on-year revenues, margin and profitability;
- Be part of Development teams including Product Development, Sustainability and Packaging projects.
Experience Required:
- Applicants must have worked in a similar position previously, with at least 3 years commercial/marketing management experience from within the Food / Drinks industry;
- Previous experience of developing and invigorating Food Brands;
- Have an understanding of both Retail and Wholesale routes to market;
- Applicants should bring a mix of Commercial awareness combined with Marketing savvy;
- It is expected that personal energy, team building, hard work, resilience and the satisfaction of obtaining excellent results will be the cornerstone of all candidate applications.
Salary �50,000 pa - �60,000 pa depending on experience + Bonus + Benefits.
Based: Leeds / York (Possible Hybrid Work From Home)