Commercial Director

We have an exciting opportunity for an individual to join Gordon Moody to lead our Commercial team.
We are looking for either a permanent posting or an individual looking for an 18-24 month secondment.
Gordon Moody requires an individual with a strong background in industry and preferably with some Third Sector experience to lead the development of a Commercial Strategy, focusing on income generation programmes, marketing campaigns, improving stakeholder engagement, building key relationships and overall diversifying income streams to ensure the long-term sustainability of the organisation.
You will work closely with the Executive team and CEO in setting the strategic direction of Gordon Moody whilst promoting the importance of excellent service delivery across all avenues.
We require the Commercial Director to build and develop the organisation’s reputation and profile with prospective service users, funders, partners and other commercial organisations.
We require the Commercial Director to:
Work collaboratively with employees to develop engagement frameworks in a sustainable way ensuring consistent, coherent delivery and implementation.
Take overall responsibility and leadership of any PR strategy.
Lead on the engagement work for strategic projects which have a multifaceted engagement opportunity for different stakeholders.
Ensure the effective use of market analysis to understand the market position by identifying and exploiting opportunities to then publish and share their findings across the organisation.
To distil and project the Gordon Moody brand, by enhancing our reputation and public profile; locally, nationally, and internationally.
Provide overall responsibility and leadership of the fundraising strategy by ensuring appropriate approval campaigns, whilst ensuring the correct use of communication with key stakeholders.
Be responsible for the efficient and effective delivery of external engagement campaigns by managing relevant budgets.
To be responsible for the leadership of the Commercial Team through appropriate structures, resources, and skills to deliver strategic plans in line with the organisation’s targets.
Represent the organisation at any relevant and appropriate national or international event.
Lead on the budget set by monitoring, planning and delivery whilst ensuring that any financial targets are met.
Produce relevant monthly reports to the CEO, and create quarterly reports to the trustees against KPIs, compliance, complaints, and risk.
To undertake any other duties or responsibilities commensurate with the grade of the post, properly directed by the CEO.
Requirements:
Lead the Commercial Team, ensuring the knowledge and commitment to the team’s purpose, and defining roles and accountabilities.
Lead on developing and delivering a fundraising strategy by diversifying and maximising our fundraising efforts.
Understand and work through the nuances of fundraising with and around our core funder.
Understand and work through the implications of the white paper policy, working to get the NHS on the side.
Appreciate, that current income support may not be politically appropriate in the future and look to find other streams.
Develop and build lifelong Donor Partnerships.
Define and deliver materials to support all aspects of fundraising.
Ensure strong, robust, and lasting relationships with all our supports, donors and partners.
Ensure that our treatment services have a pipeline of people applying for treatment, through our marketing campaigns, referral pathways and support in the importance of the sale of bed spaces.
Specification:
Essential:
Proven experience in leading a highly effective and successful Marketing and Communication or External Affairs department, with the responsibility for directing, marketing, communications and a number of other relevant functions which could include; policy, public affairs and partnerships.
Able to evidence significant experience developing senior-level external relationships and securing the highest-level advocacy, including developing and harnessing strong networks across multiple stakeholder groups.
Advanced understanding of stakeholder engagement.
Extensive experience in leading, motivating and managing teams with the ability to promote a culture of high performance, continuous improvement and innovation.
Experience and successful track record working in complex fast-paced environments and the ability to influence positive change.
Knowledge and passion for data and insights.
Senior-level experience in project planning and management.
Knowledge of financial management and ability to evidence where the bottom line has been positively impacted from the direct result of their commercial strategy.
Desirable:
Work experience in a fundraising, marketing or gambling sector.
International experience in a professional capacity.
Advanced knowledge of marketing and communication principles.
Experience of working in the Charity sector, not-for-profit or membership organisation.
A well-developed understanding of the Gambling landscape.
An understanding of the changing economic, political and social environment affecting Gordon Moody.
An understanding of the Sustainable Development Goals and their relevance for our sector.
Relevant professional qualification.
Job Types: Full-time, Permanent, Fixed term contractContract length: 24 months
Pay: Up to £70,000.00 per year
Work Location: Hybrid remote in Dudley
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