Chief Marketing Officer

Job DescriptionA rare opportunity awaits an experienced Chief Marketing Officer with a proven track record in scaling emerging luxury and hypergrowth brands, adept at leading luxury brand go-to-market strategies with a focus not just on revenue but on the strategic construction of the brand itself.This unique role calls for an individual who has successfully navigated the trajectory from £50 million to £300 million in business scale, demonstrating an innate ability to steer high-growth companies towards the next carefully chosen branding milestones.Salary: Highly competitive salary + package (available upon request)Location | Workplace policy: Hybrid working from a central MCR brandIn luxury retail, the brand you'll be working for has secured significant market shares in the UK and US. With a remarkable 100% year-on-year growth rate and a projected £50 million turnover this year, the company is primed for substantial expansion and poised to solidify its position as a leading luxury player with your branding know-how. What you’ll be doing:Lead and Develop Strategy:Craft a regional marketing plan aligned with the global strategy.Develop concrete action plans encompassing distribution, product launches, pricing, and more.Team Management:Provide direction and guidance to marketing sub-teams (product, trade, PR, influencer, education, visual merchandising).Track team performance and ensure project completion.Brand Awareness and Growth:Drive brand visibility through targeted PR and influencer marketing campaignsMeasure campaign effectiveness (ROI) and adapt strategies based on insights.Develop and execute media plans for key launches and top-selling products.Visual Merchandising:Guide the visual merchandising team in creating local initiatives (counter design, window displays, etc.).Trade and Retail Partnerships:Understand retailer needs and collaborate with the commercial team to secure brand inclusion in promotions and key sales periods.Develop exclusive offers and promotional activities to drive sales.Performance Analysis and Optimisation:Continuously track the ROI of local initiatives and launches.Leverage market data to optimize new product forecasting.Use insights to make data-driven decisions and propel business growth.Brand Consistency and Budget Management:Ensure brand messaging and visuals remain consistent across all marketing platforms.Manage all launches and activities within budget, focusing on achieving measurable returns on investment (ROI).Chief Marketing Officer – Skills necessary:The ideal candidate will serve as the visionary architect behind the brand's strategic direction, marketing initiatives, and digital endeavours. With ownership of distribution channels encompassing global and country-specific objectives, you will craft a bespoke media strategy aligned with overarching goals, aimed at elevating market penetration and driving profitability to new heights. As such, you’ll need: A proven track record of success in a brand-led marketing role within the beauty / retail space, with a deep understanding of brand positioning and storytelling.Prior experience scaling luxury eComm businesses from £50million to £300 millionAbility to think strategically and translate vision into actionable plans, with a focus on driving growth and market differentiationPassion for creativity and innovation, with a keen eye for aesthetics and design that aligns with the brand ethos.Strong leadership and team-building skills, with the ability to inspire, motivate, and empower team members to achieve their full potentialNext Steps:For a more in-depth breakdown, apply now and we'll be in touch
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