Chief Marketing Officer

Job DescriptionChief Marketing OfficerSofa Club are the fastest growing sofa brand in the UK and our team is expanding! We have an exciting opportunity for our first ever Chief Marketing Officer to join our team.Hybrid RoleHybrid Role, Office in Hertford (SG13 7GX)About UsAt Sofa Club, we make statements not sofas. Our objective is to profitably increase sales from £20 million to £50 million, our disruptive approach aims to reshape the industry. This is your opportunity to be part of our journey, alongside incredible individuals who are driving innovation and growth.Purpose of RoleWe are looking for a visionary Chief Marketing Officer (CMO) with a proven track record in brand building and creating legacy brands. If you've got experience of elevating brands to new heights and thrive in challenging environments, this could be the perfect opportunity for you. Reporting directly to the Co-founder, you'll be instrumental in driving our marketing strategies forward as we continue our journey of growth and distruption.Responsibilities:Developing, implementing and overseeing marketing campaignsMeasuring, reviewing and improving the performance and success of campaignsEstablishing goals and objectives and developing and managing the marketing budgetCollaborating closely with internal teams and external partnersCollecting data on market trends and customer buying habits to guide marketing effortsStaying up to date with the latest marketing innovations, technologies and techniquesFoster a culture of creativity, collaboration, and innovation within the marketing organisation. Provide strategic guidance and mentorship to the marketing teams, fostering their professional development and growth.Champion brand consistency and integrity across all communication channels, ensuring a cohesive and compelling brand identity.Measure and report on the effectiveness of marketing campaigns and initiatives, using data-driven insights to optimize performance and ROI.Expectations:Previous experience successfuly growing a brand to £50m+Proven experience as a marketing leaderStrong leadership skillsDeep understanding of ecommerceTrack record of building brandsCommercial acumenStrong eye for designAnalytical mindsetStaff Perks: Vitality Healthcare Insurance Loyalty additional annual leave Discount for friends and family Employee of the month prizes Quarterly Social events Free on site parking A collaborative, creative and inspiring working environment Choice of hardware & access to the best softwareAre you a perfect match? Sofa Club Principles:Stay Hungry - We remain driven in both business and personal growth. In an ever-changing world, we understand the importance of staying switched on. Even when challenges arise, we don’t give up and are always ready for the next one.Be Innovative - We’re not sofa sheep. We never follow the crowd and always pursue originality and authenticity. We’re adventurous and consistently choose bold ideas over the safe ones.Be Committed - We work hard & we get sh*t done! Having a genuine passion for what we do means we remain productive in our daily work. We’re all in, committed to being the absolute best at what we do.Think of Others - We take our responsibilities seriously. If something becomes a problem, we fix it before it affects the wider business. We also pro-actively offer help and support to our colleagues to help them perform better.Be Reliable - We’re people of our word, and effective communication within our team is key to our reliability. Even when facing external challenges, we prioritise deadlines and remain true to our commitments.Be the best you - Embrace challenges as opportunities to learn. Seek feedback, and collaborate. Set yourself goals, and stay adaptable. By continually evolving and striving to be the best version of yourself, you’ll not only shine in your role but also inspire others too.SOFA CLUB is committed to creating a diverse and inclusive work environment, where all of our employees have equal access to opportunities and voices are heard. We respect and value all differences (seen and unseen) and strongly encourage applications from all backgrounds, which will be considered regardless of race, colour, religion or belief, gender expression, sexual orientation, national origin, pregnancy and maternity, disability or age.
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