Chief Marketing Officer - B2B Publishing

Job Description
Chief Marketing Officer – B2B Publishing - London
Hybrid working (c2-3 days per week in Central London office)
Permanent role - Full-Time
*You must have strong B2B publishing (subscriptions and events) experience to be considered for this role*
Amazing opportunity to join this fast-growing London based B2B Publishing brand as a CMO, taking a lead role in creating and delivering the marketing roadmap for international subscriptions and events.
Leading a small marketing team across their Subscription products and Events portfolio (c4-5 international conferences, awards and seminars), you will help drive new subscriptions and delegate/sponsorship revenues.
There will also be opportunities to travel to the events.
Required Experience:
Experience as a CMO or Senior Marketing Director at a successful B2B subscriptions and events business
Strong experience in B2B publishing, subscriptions and events
Strategic, entrepreneurial thinker, with strong leadership skills
Proven experience of building and managing multi-skilled marketing teams
Experience in corporate re-branding projects
Proven experience of delivering marketing-led results in B2B information businesses
Demonstrable experience growing inbound leads linked to sales targets
Subscription Lead Gen and Event Marketing
Demonstrable experience with successful marketing campaigns and digital technologies (e.g. digital advertising, social media, email marketing, SEO/SEM)
Expertise of CRM and Marketing Automation software (preferably Hubspot and Salesforce)
Key Responsibilities:
Leading and managing a marketing team of 5 across Subscription products and Events
Working with the CEO and Executive Management Team to develop and execute a high growth marketing strategy
Identifying and recruiting new skill sets to grow the team
Setting clear goals and expectations and evaluating team performance regularly.
Designing and implementing new marketing strategies that align with business strategy and targets
Leading marketing to support sales targets for events and digital
Developing the lead generation strategy for subscription new business
Leading the launch of our new company and product brand strategy
Reporting key metrics to the CEO and Board
Developing the events as a funnel for subscription lead generation
Develop top quality go-to-market materials for all products
Collaborating with editorial, event, sales, research and product development teams
Ensure effective management of CRM and marketing automation systems
This is an exciting opportunity for an energetic and forward-thinking senior marketer in the publishing, subscriptions and events sector, or somebody who is moving up from a Head of Marketing role, who wishes to push themselves to the next level.
Key words: CMO, Chief Marketing Officer, Marketing Director, B2B, publishing, media, events, subscriptions, SaaS, online, mobile, acquisitions, renewals, retentions, roadmap, development, social media, content, automation, budgets, revenue, permanent, London, UK.