Chief Enablement Officer, Marketing Effectiveness & Intelligence Data & Analytics London, Engla[...]

Chief Enablement Officer, Marketing Effectiveness & Intelligence (ME&I)
OVERVIEW
Marketing Effectiveness & Intelligence is VML’s global capability focused on helping clients make data-informed decisions that lead to growth. It is made up of three parts. ME&I Core is a global centre of excellence in insight, analytics, measurement and effectiveness. Its Enablement team (ME&I Enable) is responsible for driving growth by identifying the right ME&I solutions for VML’s key clients and prospects. ME&I Enable work closely with client teams and new business teams to set the marketing effectiveness agenda, and ensure the right ME&I offers are scoped into the client roadmap. They also support data and analytics teams in the individual VML offices (known as ME&I Community) and within the VML Enterprise Solutions businesses.
We are seeking a Chief Enablement Officer to lead the Enable and Community functions globally. The successful candidate will be responsible for building and leading a team of senior, client-facing ME&I leads who are accountable for driving client growth and excellence in marketing effectiveness. They will work closely with the leadership of the ME&I Core business, reporting into its Chief Effectiveness Officer (Manjiry Tamhane). The Chief Enablement Officer is a critical role that requires strong stakeholder management skills, influence, collaboration, and the ability to simplify complex concepts.
KEY RESPONSIBILITIES
Lead the Enable function within ME&I, managing a group of regional ME&I Enable leads
Lead the ME&I Community function, acting as a senior representative and coach to local data and analytics teams
Support the development of the data science offer within the Enterprise Solutions (ES) capability, acting as a trusted partner to the leadership of ES and its constituent businesses (e.g. Commerce & Technology, MAP)
Work closely with the Chief Effectiveness Officer and the leadership of ME&I Core to ensure that client requirements are being translated into solutions and scopes of work, and that solution innovation within ME&I Core is informed by what clients are asking of VML
Develop and maintain trusted relationships with senior stakeholders across VML and clients
Work with VML client leads and local agency leads to identify the right effectiveness solutions for key clients
Work with new business leads to assemble and represent the best ME&I solutions in new businesses – including taking an active role in pitching
Identify and recommend which teams (across ME&I Core, ME&I Community and Enterprise Solutions) should deliver scopes of work
Be a constructive critical partner to leadership, knowing how to balance growth opportunities with commercial KPIs, and having frank conversations with peers when necessary to ensure a high conversation rate and minimise low value / low likelihood to convert opportunities
Influence and collaborate with the rest of VML, acting as a highly visible lead for ME&I within the agency
Contribute to VML’s reputation for marketing effectiveness through thought leadership and external speaking engagements, working with VML’s marketing team
Communicate VML’s ME&I capability and offers to clients in clear and engaging ways, being seen as a trusted partner to clients
SKILLSET
Strong leadership and management skills to lead a team of regional ME&I Enable leads
Excellent communication and coaching skills to act as a senior representative and coach to local data and analytics teams
Broad knowledge of data consulting, data platforms, analytics and marketing effectiveness to support the development of the offer within ME&I
Ability to build and maintain trusted relationships with senior stakeholders across VML and clients
Strong business acumen and commercial awareness to balance growth opportunities with commercial KPIs
Experience in pitching and presenting solutions to clients, with excellent presentation and communication skills
Ability to collaborate and influence cross-functionally within VML, acting as a highly visible lead for ME&I within the agency
Strong problem-solving skills to identify the right effectiveness solutions for key clients
Thought leadership and external speaking experience to contribute to VML's reputation for marketing effectiveness
Strategic thinking and ability to translate client requirements into solutions and scopes of work.
VALUES AND BEHAVIORS
Our values are important to us. Joining Gain Theory means joining a group of people who live, breath and behave by our values:
Be Curious: continuously asking, understanding, learning, and developing.
Be Positive: approaching everything we do with a positive mindset and making positive impact on each other.
Act with Consideration: seeing things from someone else’s perspective; respecting and embracing diverse thinking.
Make it Better: continuous improvement and stretching our abilities, being honest with ourselves and each other.
BENEFITS
Group Life Assurance and Income Protection
Medical benefit cash back scheme
Pension with a 1:1.5 matching structure up to a max of 10.5%
Holiday entitlement of 25-29 days per annum, increasing with length of service
Additional 3 days holiday for the period between Christmas and New Year
Additional 1 day holiday to mark your birthday
Holiday exchange program: the ability to swap national bank holidays for cultural holidays
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