Category Insight Manager

Why HiPP Organic?
HiPP is the world’s No.1 Organic baby food brand (Euro Monitor International 2023) with a global brand worth of over €1Bn
With 125 years of expertise in feeding babies, HiPP is a proud family baby milk, food & care business whose purpose is to nurture future generations with products they can trust to be the best from nature, whilst also being the best for nature.
A pioneer in organic farming; HiPP has been providing babies with tasty; organic and nutritious food for over 65 years
Alongside our product portfolio, we are extremely proud of our baby club which exists to provide parents with the resources; information; and community they need to raise happy and healthy babies
Company values of integrity, pride, and teamwork are very much part of the HiPP culture
Despite being relatively small in the UK, we have huge ambitions and you would be joining at an exciting time where you have the chance to make a real impact in helping the brand reach its potential
The Role:
HiPP Organic UK is looking for a Category Insight Manager with responsibility for developing market, shopper & consumer intelligence for the baby market, using a mixture of continuous data, secondary & primary sources). This role is an internal facing role working closely with the Senior Category Manager, Marketing & Sales functions.
This role offers flexible hours (3 / 4 days) & hybrid
working with 2 days a week based at HiPP UK HQ in Hurst RG10 0SQ.
If you have experience working for an FMCG company in a category or insights role & looking for flexibility in a business, where you want to can to make a difference, then this could be perfect for you.
Role specifics:
70
% Market Insights – Driving business intelligence by:
- Quarterly market deep dives to update the UK & Global teams on market performance, articulating the key drivers of performance change
- Deep diving into key opportunities & issues making actionable recommendations
- Monitoring & reviewing the impact of all interventions made by retailers and suppliers making recommendations to relevant stakeholders
- Seeking out relevant secondary research sources, generating & sharing
- Managing relationships with data suppliers to ensure data integrity and best practice
- Ensuring sales and marketing colleagues are self-sufficient on data systems such as Nielsen
- Keeping planograms up to date based on retailer changes
30%
Consumer & Shopper Insights :
- Track & analyse marketing activity to make recommendations for future & ongoing activity
-
Utilise the online customer panel to uncover shopper & consumer insights
- Develop and embed actionable consumer and shopper insights into the brand & shopper plans