Business Development Manager

Job Description
Gofor is a proactive fleet management company for the SME sector, bringing almost 20 years of know-how to our customers’ businesses.
Our purpose is to give our customers the peace of mind that their fleet is fully maintained, well-managed and ready for the fleet electrification journey ahead. Our propositions,including the latest in driver and fleet technology, an ‘always-on’ approach to identifying and delivering value across the fleet lifecycle, and an exciting salary sacrifice for electric vehicle product, are all helping make a genuine difference to businesses across the UK.
You’ll be joining a business where new customer opportunities are currently at their highest level, with forecasts strong going into 2024 and beyond. This is driven by a reimagining of our sales journey, underpinned by a significant digital transformation investment.
As a result, we need a new Business Development Manager (BDM) to ensure we capitalise on this increase in opportunities. You’ll be one of the most recognisable faces in our business, responsible for pitching to a combination of new customers, previous 'win-back' customers and our existing customers, aiming to increase our growing client base.
The ideal candidate will be a highly experienced salesperson (b2b), used to listening to customers, understanding their issues and being able to showcase propositions to help them overcome their challenges. While fleet management experience is not essential, a passion for sales and business growth is.
Finally, a BDM who is confident in using LinkedIn or other social media channels to nurture relationships and showcase both their company and personal brand would be advantageous.
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What you'll do
You'll help us in a number of ways:
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Make direct contact with pre-qualified prospects to move them along the sales funnel from opportunities to new customers
Work with both existing and previous customers, re-engaging them with Gofor and further strengthening our commercial relationship
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Deliver exceptional ‘Introduction to Gofor’ meetings, exciting and engaging our prospect customers, encouraging them to make Gofor their fleet partner of choice
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Utilise a variety of channels to drive conversion including, phone, email, LinkedIn, and Salesforce Engagement platform
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Take advantage of our vast array of sales enablement assets to educate prospects and guide them along the Gofor sales journey
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Support our Head of Sales to mentor and nurture our Business Development Executives (as required)
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Collaborate with the wider account and customer success teams to develop and refine additional revenue opportunities across our client base, ensuring the delivery of exceptional customer service at all times
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What you'll bring
You'll bring some great skills to our business:
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A close alignment with our company values: optimistic, trusted, and knowledgeable
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An outstanding record of b2b sales success
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A fundamental understanding of b2b selling, the range of stakeholders involved in the decision-making process, and of providing solutions to client problems
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A strong work ethic, with a completer-finisher-closer mentality
A willingness to take accountability for your sales pipeline; nurture opportunities, confidently provide forecasts and close deals
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Salesforce advocacy, being an established user yourself and an internal champion for the value Salesforce (or alternative CRMs) can bring to business growth
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Your Benefits
We want to retain valued staff over a long period of time and to feel fully rewarded for the effort they give to the company. That's why we've invested in a comprehensive employee benefits package. Alongside a highly competitive salary you can expect:
Bonus potential
With clear KPIs set, you'll have the opportunity to earn in an excellent bonus scheme.
Private Medical Cover
Provided by Aviva, our private medical cover includes GP-referred services, mental health support, dental and optical treatments, and access to a wide range of recommended healthcare facilities.
Life Assurance
Provided by AIG Life, this benefit provides a tax-free lump sum payment to your dependants or nominated person(s) in the event of your death.
Health Cash Plan
Provided by Health Shield, you’ll receive money back on healthcare costs and access to other health related support. Up to 100% money back on everyday healthcare costs such as dental, optical and physiotherapy, subject to agreed limits.
Discounts and Perks
Includes access to a platform where employees can obtain savings on shopping (food, fuel, and clothing); travel and holidays; theatre and cinema tickets; and gym discounts.
Pension
Provided by Now! Pensions, eligible employees are automatically enrolled into the pension scheme after a deferral period of 3 months from the start your employment at Gofor Finance.
Cycle-to-work Scheme
Saving you money on a new bike, the scheme is run as a salary exchange arrangement whereby you give up the right to part of your annual salary under your contract of employment in exchange for up to £1,000 of bike and safety equipment over 12 months.
Birthday Holiday!
As a thank you for their hard work and dedication throughout the year, every employee is given their birthday off as an extra day’s holiday!
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Why Gofor?
We are a team of problem solvers, customer champions, product specialists, and relationship builders with a common purpose – to work in partnership with our clients to build a bridge between their vehicle requirements and the fleet management industry.
Our goal is to create a customer journey that combines best-in-class digital automation with the personal, customer success ethos that’s at the heart of how we’ve always operated.
And we’re investing in our growth, a growth that everyone in our business can be a part of. From digital transformation to office re-branding and a wide range of compelling benefits and bonus schemes, we’re in a good place, ready for the right Business Development Manager to come in and make their mark.