Brand Marketing Manager

We are super excited to be working with a premium spirits owner on a Brand Marketing Manager role, based near Glasgow.
The company is in the process of relaunching one of their premium brands, including a new distillery and brand home which will encompass tours, cocktail bar, and retail space to engage both consumers and on-trade customers, immersing them in the brand world.
Why this role?
This role offers the opportunity to shape the future of the brand and will encompass delivery of the brand plan, building awareness and distribution of the brand in Scotland and other key markets, engaging with trade customers, leading events, and ensuring that the highest standards are maintained at the distillery experience.
The job…..
Support the Marketing Director with the development and execution of the yearly brand plan and marketing calendar in line with overall business and brand objectives
Research market trends, demographics, pricing, competitor products and other relevant information to inform marketing strategies and tactics
Deliver brand performance analysis to identify growth opportunities
Ensure brand home experience is being delivered to the highest standard, analysing feedback and performance to constantly improve visitor experience and offering
Responsible for driving footfall and spend-per-head
Oversee the development of all marketing materials, content and campaign assets to ensure messaging and creative meets brand guidelines
Deliver sponsorships, events, partnerships as part of the overall brand comms strategy
Manage external distribution agencies to ensure activity is aligned to brand goals
Execute brand strategy across CRM, digital ads and social
Manage social agency, ensuring content and messaging aligns with brand guidelines and objectives
Actively engage with on-trade customers to drive awareness and distribution of the brand
Engage brand events, acting as face of the brand with consumers
Support the Marketing Director with the development of new and innovative products from insight to launch and activation
The company...
This progressive spirits company is active in a number of international markets including UK, Australia, France, Germany and Spain. This is a really friendly team, and a business that is motivated to retain and develop their people. A real career role offering a great deal of autonomy and working with an award winning, highly credible brand in the exciting world of premium spirits.
If you would like to know more then please get in touch with Rachel Williams for an initial conversation at #####
Marvel FMCG values a diverse workforce. Women, people of colour, people with disabilities, and members of the LGBTQ community are strongly encouraged to apply.
If there is anything we can do to accommodate you to participate fully in the recruitment or interview process, please let us know.
Feedback is extremely important, not only is it common courtesy we know it can help improve mental health, provide clarity and help you improve. Marvel FMCG will aim to respond to all applications within 2 working days.
Responding makes us human.