Brand Manager

We are Pernod Ricard, a leading company in the global wines and spirits industry. We own 16 of the world’s top 100 Spirits Brands and hold one of the most prestigious and comprehensive brand portfolios in the industry with 240 premium brands available in over 160 countries, including: Absolut vodka; Ballantine’s, Chivas Regal, Royal Salute, and The Glenlivet Scotch whiskies; Jameson Irish whiskey; Martell cognac; Havana Club rum; Beefeater, Malfy and Monkey 47 gins; Malibu liqueur; Mumm and Perrier-Jouët champagnes; as well Jacob’s Creek, Brancott Estate and Campo Viejo winesHere in the UKIn the UK, Pernod Ricard is made up of 3 businesses:Pernod Ricard UK, which markets, sells and distributes our products in the UK marketChivas Brothers, the largest brand company in the Group, responsible for the production and management of our award-winning Scotch whisky portfolioPernod Ricard Global Travel Retail, the global and EMEA home of the group’s duty free, air travel and cruises business.We are an organisation of 2,000 employees in the UK, headquartered in London, in a brand-new office designed with sustainability, ‘conviviality’ and collaboration in mind. We also have offices in Scotland and various distilleries and production sites across the UK from Plymouth to London to Speyside.Your new teamThis position sits in our Chivas Brothers business. At Chivas Brothers, our 1,600-strong team across 27 sites is committed to upholding the heritage of Scotch and ensuring its sustainable future, as well as opening it up to new audiences across the globe.This Brand Manager role sits within the Chivas Regal Global Brand Architecture team, a team of 7 with responsibility for the product portfolio strategy, product design, new product development, brand world guidelines, brand activation, experience, drinks strategy & content creation.The Chivas Regal brand was launched in 1909 as “the world’s first luxury whisky”, targeting New York’s new wealthy elite with a Blended Scotch Whisky full of classic aspirational imagery of British Royalty & Aristocracy. A new status symbol was born, adorning the exclusive tables of Manhattan’s thriving pre-prohibition bars & nightclubs.After more than 100 years, Chivas Regal is now sold in more than 150 countries across Europe, Asia Pacific and Americas. A strategic priority brand within Pernod Ricard and a flagship brand within Chivas Brothers' award-winning portfolio of Scotch whisky.Like all successful established brands, Chivas needs to constantly reinvent itself for a new generation of drinkers & this Brand Manager position will play an important part in building & executing the global brand engagement & recruitment strategy.Your role within the team will focus on leading product development and product design projects as well as taking a lead role managing asset creation to support product launches & ongoing marketing support, showcasing the various product imagery & stories, drinks occasions & lifestyles associated with each product within our portfolio.You will have 4 main areas of responsibility: Responsibility 1 : Deliver Chivas Regal NPD projects, from concepting to design and delivery. In addition to product & design development, you will also take a lead role in the creation of global marketing strategy and tools to launch NPD in key markets. Responsibility 2 : Lead the roll out of Chivas Regal 18 packaging restage, delivering packaging restage in Q1 FY25 & suite of Hygiene Assets for markets to support the launch, including new brand world. To evaluate the restage launch, you will be responsible for creating a global launch review to assess performance in market Responsibility 3 : Work alongside Marketing Manager & Creative Centre of Excellence team to design and roll out new Brand World throughout FY25, based on timeless brand DNA, to convey new luxury positioning – ensuring consistency across all touchpoints Responsibility 4:
Lead the next round of product restages within the portfolio, working collaboratively with cross functional teams, from Manufacturing, Legal & Finance, to manage projects from design to delivery via the CBL NPD Stage-gate processWho you’ll be working withInternally, you’ll work with the Global Chivas Regal Marketing team as well as our colleagues across the world in both our regional and local market teams. In addition, you will work with our Media Strategy, Planning & Social Media Management teams to ensure your content reaches our audiences. Finally, you will be required to work with our legal & communications teams to ensure our marketing assets adhere to our Code of Marketing Communication & legal requirements.Externally, you will work with our design, content production & potential brand partners.Your blend of talentThis position could be right for you if you:Have 3+ years experience working within the drinks industry or other relevant work experience in digital marketing, product design or content creationCan be consumer-centric, understanding how modern luxury brands build & maintain their statusThrive in a team environment but is also self-motivated – demonstrates tenacity, resilience, strives to deliver resultsHave great presentation skills – confidence to present formally to internal and external audiences with ability to bring audience with youAre an inclusive decision maker – manages upwards, shares information, works collaborativelyHave analytical and financials skills – assimilates data quickly and can carry out appropriate analysis and budget managementWillingness to travelBe internationally minded with an understanding / appreciation of diverse cultures / be able to work effectively across culturesOur mix of benefitsFor your health, we offer private medical insurance, critical illness cover, a health cash plan and dental insurance.Our lifestyle benefits include your employee pension, share incentive plan, family care, seasons ticket loans, gadget insurance free mortgage advice, payroll giving and more!You can access lots of gifts & discounts, including £444 each year to spend on our brands in our staff shop, gifts on your marriage and birth of a child and employee discounts from a range of high street retailers.We take our conviviality seriously: we have weekly events in our very own office bar, regular sports classes and a variety of tools and resources to help you focus on your wellbeing.Conviviality: the Pernod Ricard WayWe have our own way of doing things. We call it conviviality! It’s our way of being, and something unique you feel and experience when working for Pernod Ricard.We’re committed to conviviality, and with this, you’ll be Proud to Belong to our Pernod Ricard family. You’ll be Empowered to Perform, supported to succeed, and acknowledged for the value you bring.We combine all this with our Commitment to Care: we are unlocking the magic of human connection to transform our industry and make a positive impact on the world though our strong focus on sustainability and responsibility.We’re committed to diversity and inclusionPeople are at the heart of everything we do at Pernod Ricard and are the foundation of our collective spirit as ‘Créateurs de Convivialité’.We promote diversity and inclusion throughout our business and supply chain. In our teams, we proactively foster a diverse work force and an inclusive culture – an environment where we can truly be ourselves. We will assess your application for this role based on your skills, experiences and achievements, not your gender, age, ethnic or educational background or any other such factors. Please feel free to leave these off your CV and application form if you so wish.Similarly, if you would like to discuss opportunities for flexible working or require accommodations or support to complete our application process, please let us know.
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