Brand Manager

Musgrave is one of the Europe’s most successful family-owned businesses with a 140-year heritage in food and brand innovation, supporting communities across the island of Ireland and Spain. Every day we feed one-in-three people in Ireland through 11 market leading food and beverage brands that include SuperValu, Centra, Frank and Honest and Musgrave Market Place. We support thousands of retail and foodservice family businesses who live and work in the heart of the communities they serve. We are committed to becoming the most trusted and sustainable business in Ireland and we are making changes across the company to make sure that happens. We want to make a positive impact on the world, and we will support our suppliers and customers to make a difference too. We are seeking a Brand Manager to join our Supervalu Marketing Team.As a member of the marketing team the purpose of this role is to grow the business through the execution of the commercial plan and to contribute to developing the brand with clarity, innovation and passion.Key responsibilities of the role include:Working with the Marketing Manager to implement the commercial and brand strategy including consistency and clarity of message across all elements of the brand plan and the use of innovation in communications to constantly improve and challenge brand perception.Key in building the relevant marketing activity including the creation of an annual plan, ensuring the co-ordination of and sequencing of campaign activities, taking responsible for the BTL and ATL marketing plans, leading team of Assistant Brand Managers and ensuring all activities are managed through a consistent and tightly budgeted process.Procurement & campaign management of all advertising activity to support the commercial plan, including managing the design and advertising agencies, the end-to-end campaign process - agency briefing, creative development and execution while reviewing effectiveness of each activity or campaign and building insights into future planned activity.Ensure independent and company owned stores are supported with strong local marketing plans that drive sales.Development and maintenance of effective relationships with key stakeholders and cross-functionally ensuring input on various marketing campaigns and activities to deliver on the brand strategy; attendance and presentations at all relevant engagement sessions is also a requirement of the role.Achievement of brand targets with a strong understanding of the customer segments and how their functional and emotional needs are met.The successful candidate will possess the following:5+ years of marketing experience delivering strong results as part of a dynamic marketing teamA third level Marketing or Business qualification.A proven ability to work in a fast paced, dynamic innovative environment.An ability to demonstrate excellent interpersonal and influencing skills, possess strong presentation and organisational skills.Ability to work on one’s own initiative or as part of a team to achieve the organisational business objectives and Values.Creatively strong and demonstrate a sharp understanding and passion for the latest trends in food and affective consumer communications.An interest and passion for food, food trends and food production would be desirable.Musgrave is an equal opportunities employer. We encourage applications from diverse candidates. If we can make any accommodations to enable you to be the best version of yourself during the interview, please let us know.Musgrave operate a Work Smart hybrid working model where you can alternate your time between connecting and collaborating in the office and working remotely.
#J-18808-Ljbffr