Brand Manager - Own Brands

Our Marketing Team is dynamic, energetic, and hardworking, which is vital within the fast-paced environment in which we work. Through the supportive nature of the team, we pride ourselves on encouraging and sharing best practices to enable each other to do the best job possible. We're looking for a likeminded professional and committed individual who will appreciate the fast-paced but fun and friendly environment we work in.
For this role, we are seeking a highly motivated and experienced Product Marketing Manager to join our dynamic team as 'Brand Manager - Own Brands'. You will be responsible for developing and executing marketing strategies to increase product awareness, drive sales, and enhance brand positioning of our own brand product portfolio, which currently consists of seven brands. Your role will be crucial in shaping the messaging and positioning of our products, conducting market research, and delivering compelling marketing campaigns.
About the Accountabilities:
Review the branding of all brands in our own brand product portfolio.
Define the brand architecture for our own brand product portfolio, ensuring clear positioning and hierarchies in terms of Good, Better, Best and that they are easily identifiable as belonging to IronmongeryDirect through a clear and consistent visual identity.
Develop and implement comprehensive research-based produ...