Brand Experience Manager - Stamford Bridge & Kingsmeadow

Brand Experience Manager - Stamford Bridge & Kingsmeadow
DEPARTMENT:Fan Engagement - Marketing
REPORTING TO:Global Fan Experience Lead
JOB FUNCTION:The purpose of this role is to drive the fan experience at Chelsea FC, to be accountable for the planning and delivery of the matchday experience across both Stamford Bridge and Kingsmeadow. Creating a world class experience for our match attending fans and our global fan base.
DIRECT REPORTS:None
LOCATION:Main Location: Stamford Bridge, Kingsmeadow
CONTRACT:Casual
PLAY YOUR PART (Main Responsibilities):
Planning & Operation
Planning and executing full fan experience on match days at Stamford Bridge & Kingsmeadow, being the lead contact and decision maker, including but not limited to:
Drivingideas and innovation to enhance the matchday experience, committed to improving process and experience.
All club activation pre-match and in bowl (incl. half-time, full time)
Work closely with the Partnerships team to delivercontractual matchday rights
Management of matchday event agency, suppliers and .
Music strategy for in bowl
Manageallocated budget, presenting new ideas an innovation for sign off.
Communicate the schedule of activity to senior management ahead of every match day and event
Develop with the agreement of the Head of Matchday safety a planning structure, and implement operational plans/procedures for match days and event days
Review & optimise all processes to align on-pitch and in-bowl activations with big screen content at every game, ensuring brand consistency.
Align with Matchday Safety weekly to keep Operations team informed of all fan experience activity at upcoming games, agreeing how these fit within wider business plan.
To play an activerole in debrief sessions for continuous growth and drive best practise.
To be the main department contact with UEFA, Premier League and The FAensuring required permissions are granted and seamless matchday activation delivery.
Being agile to working environment with changing regulations, and updating all stakeholdersregarding fan experience activity regularly
Toplan and execute all competition semi-finals and finals as required.
On-the-ground Activation
Managing full fan experience activity on event days, liaising with account lead from agencyincluding the big screen gallery operation.
Organise and oversee rehearsal/sound checks,briefings and all additional activations
Maintain clear lines of communication between Marketing, ChelseaStudios, AV, Operations, Facilities, Matchday Safety, our agency and senior management on event days
Ensure the successful co-ordination and staging of all fan experience events,maintaining a consistent, professional, first-class service at all times
Work within the match day command structure as a key contact and work closely with the Head of Matchday’s operating team on event days
Collate and circulate summary of fan experience events to key internal staff after every matchday, with quality control checks on all fan experience activity at every game
Fan Events & Global Tours
Setting best-in-class infrastructure, and aligning with all relevant internal stakeholders for:
Pre-season tour (Menand Women First Teams)
Fan Events (e.g. Open Training, Player Signing)
Events in international markets (e.g. Supporters Club events)
DO THE RIGHT THING (Our Expectations):(NOT TO BE EDITED)
To demonstrate and live by the club’s values; Here to Win, Be Brave, Do the Right Thing, Play Your Part, Many Teams, One Club and Proud to Be Chelsea
To adhere to the club’s policies and procedures, including Health & Safety, Financial Authorisation, Confidentiality and GDPR.
To act as an ambassador for diversity, equality, and inclusion, and demonstrate a positive commitment by treating others fairly in line with our Equality, Diversity & Inclusion Policy and reporting any acts of discrimination through appropriate channels
Tocreate a safe environment and act to protect all young people and vulnerable adults that are either in your care or attending club premises, and report any concerns to the Safeguarding Lead.
To report any misconduct or suspected misconduct tothe HR Department.
HERE TO WIN (Measures of Performance):
Planning & Operation:
Robust documentation all of processes & procedures created and adhered to for event days at Stamford Bridge and Kingsmeadow
Strategy set and executed successfully for all cultural activations e.g. Remembrance Day, Rainbow Laces, Chinese New Year, Partnership Activations etc.
On-the-ground Activation:
Successful delivery of full fan experience at Stamford Bridge at every game
Manage team to implement a scalable, effective fan experience at Kingsmeadow
Fan Events & Global Tours:
Provide support for delivering all fan events domestically and internationally
PROUD TO BE CHELSEA (Person Specification):
Essential
commitment to working weekends & evenings – in line with the fixture schedule, the duties of the post require weekend and evening work to meet the needs of the agreed programme of events
Sporting or entertainment tech& AV knowledge alongside creative & production experience
4-5 years’ experience in fan event management, ideally at a sports or entertainment arena.
Demonstrable experience inmanaging and resolving issues in live event environments.
Experience in the supervision,administration and organisation of events
Evidence of multitasking and ability to managea number of activities at the same time
Experience of managing people, leadingteams and specifically managing external agencies to deliver results in line with business strategy
Strong organisational skills
A passion for livesporting events with a close eye on industry trends
Strong teamworking skills
Computer literate with experience using excel, word,databases and PowerPoint
Desirable
Experience in managing large, high-profile events e.g. sports grounds, music arenas
Safeguarding certification
Events management degree or similar
Chelsea FC and the Foundation is fully committed to ensuring the safety and well-being of all children, young people and adults at risk (vulnerable groups). We therefore require all successful applicants to complete a DBS Check prior to starting employment. Depending on the role, successful applicants may also be required to undergo other child protection screening where appropriate.
ThisJob Description is not intended to be exhaustive; the duties and responsibilities may therefore vary over time according to the changing needs of the Club.
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