Brand and Marketing Director

TheBrand and Marketing Directorat AllPoints Fibrewillplay a pivotal role in shaping the brand identity of AllPoints Fibre and driving
marketing strategies for our wholesale telecoms business. Your expertise will be instrumental in enhancing brand visibility, fostering customer engagement, and ensuring consistent messaging across all channels. We want to transform the wholesale market. If you are passionate about shaping brand narratives, driving marketing excellence, and thrive in a dynamic telecoms environment, we invite you to apply for this exciting opportunity.About you:Creativity, innovation and energy is required to drive to support our vision and mission to enter a mature market but instil a new way of working. We are ideally looking for someone withproven experience in awholesale telecoms industry who has developed an executedbrand strategy at a senior level.In this role you will also work closely with our People and Culture team to drive brand adoption within the business helping all our colleagues understand who we are, why we are different and what we want to stand for. You will have a natural, collaborative approach to your role with the ability to communicate, presentand influence all levels of theorganisation.The benefitsAt AllPoints Fibre, we're all about looking after you. We offer an extensive wellbeing package that goes beyond the EAP. Your benefits will include Bupa private medical insurance and dental cover, income protection insurance, group life insurance and a health plan to help with day to day expenses such as eye care.... we will even pay for you to get a massage!Everyone needs a break now and then, right? That's why we start all our employees off with a generous 30 days' annual leave allowance (pro rata), plus bank holidays. And if you ever need some extra time off due to illness or parental leave, we've got enhanced leave plans in place to support you through that.Additionally we know how important it is to feel secure with your finances. That's why we have benefits dedicated to your financial wellbeing. You will be able to join our employer contributory pension and in addition to income protection insurance, group life insurance we offer cashback and voucher schemes to help cover living cost such as electricals and personal spending.More about what you will be doing...Brand Strategy Development:
Develop and execute a robust brand strategy that aligns with our business goals. Create a unique brand identity and position in the marketplace. Oversee brand consistency across all touchpoints. Marketing Campaigns: Design and manage effective marketing campaigns to promote our values, mission and propositions. Collaborate with cross-functional teams to ensure seamless execution of regional and other commercial campaigns. Monitor campaign performance and optimize as needed. Supporting the build and community engagement function in brand awareness and campaigns
Market Research:
Conduct market research to identify trends, customer preferences, and competitive landscape. Use insights to inform marketing strategies and product positioning. Advertising and Communications:
Manage brand messaging across various channels (online, print, social media, etc.). Manage and maintain the APFN external website and all digital channels representing the APFN brand.
Work closely with internal functions and external vendors for branding and advertising initiatives such as APFN installation vans, APFN uniforms etc. Ensure clear and compelling communication of our offerings. Budget Management: Develop and manage the marketing budget. Allocate resources effectively to achieve maximum impact.
Brand collateral and external events:
Develop and manage the marketing collateral for all current and new products ensuring that allexternal and internal documentation is accurate, up to date and in line with brand guidelines. Allocate resources effectively to achieve maximum impact. External & internal communication management Develop and manage the brand governance to support the business wide external messaging and publications. Providing business partnering for ELT and Executive members for proactive and reactive media and social media interactions. Working with People and Culture, and Facilities to support branding alignment.
Team Leadership: Lead and inspire a team of marketing professionals. Foster a collaborative environment and encourage creativity. Set performance goals and provide regular feedback
About us:Established in 2021, AllPoints Fibre has grown from regional roots in Jurassic Fibre, Giganet and Swish Fibre, to establish a national wholesale network.We are on a missions to create a wholesale network that can serve millions
of homes and businesses connect to a better digital future. We have set ourselves the goal to become the best place to work, we recognise that our people are at the heart of what we do - join us on our journey to become the UK’s most recommended way to connect! Next stepsIf the role sounds like the right fit for you, we look forwards to seeing your application! If shortlisted,our Talent AcquisitionTeam will be in touch to set up and initial conversation. Next stages will involve meeting with our hiring teams to discussthe role and your experience in more details.One last thing...AllPoints Fibre value diversity and are committed to creating a diverse and inclusive environment for all employees. Help us create a secure, inclusive digital world where diversity fuels innovation; your vision, your voice, and your skills have a place here!If you require any reasonable adjustments to be made during your interview process, please tell us in your application.
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