Biddable Manager (PPC & Paid Social)

OneFeed, a leading digital marketing agency in Bournemouth, is seeking a highly experienced and results-oriented Biddable Manager to join our team. In this role, you will leverage your expertise in both PPC and paid social advertising to develop, manage, and optimise paid media campaigns across various platforms for our E-commerce clients. The split between PPC and paid social management is approximately 75% PPC and 25% paid social. You will be responsible for driving targeted traffic, conversions, and maximising ROI while aligning campaigns with our overall marketing objectives.
Key Responsibilities:
Develop and implement comprehensive biddable media strategies, with a 75% focus on search engines (e.g., Google Ads) and a 25% focus on social platforms (e.g., Facebook Ads, Twitter Ads)
Conduct in-depth keyword research, competitor analysis, and audience targeting to optimise campaign performance
Manage and optimise paid media campaigns across various platforms, including Google Ads, GA4, Merchant Center, and relevant social media advertising platforms
Analyse campaign performance using advanced analytics tools and reporting dashboards to identify optimisation opportunities
Make data-driven recommendations and implement strategic adjustments to maximise campaign effectiveness and ROI
Collaborate closely with clients and internal teams (Client management, PPC leads, Head of PPC and Paid social team) to ensure alignment with overall marketing goals
Stay up-to-date with the latest trends and best practices in PPC and paid social advertising, including platform updates and emerging technologies
Generate detailed and insightful reports to effectively communicate campaign performance and progress to stakeholders
Oversee, nurture and manage 2 direct reports
Qualifications:
5+ years of experience as a Biddable Manager or similar role in a fast-paced agency environment
Proven track record of success in driving targeted traffic, conversions, and ROI through paid media campaigns
Demonstrated expertise in both PPC (e.g., Google Ads, Bing Ads) and paid social advertising platforms (e.g., Facebook Ads, Twitter Ads)
Strong understanding of digital marketing principles, campaign budgeting, and media buying strategies
In-depth analytical skills and the ability to interpret complex data to inform strategic decision-making
Excellent communication, collaboration, and presentation skills
Ability to manage multiple projects simultaneously and prioritise tasks effectively
Proactive, highly organised, and detail-oriented with a strong work ethic
Additional Requirements (PPC Focus):
Experience with Shopping campaigns, including feed management and optimisations
Benefits:
Competitive salary and benefits package.
Opportunity to own and manage your own client portfolio, fostering a sense of ownership and accountability.
Learn from experienced professionals and build a successful career in paid advertising.
Work in a dynamic and collaborative team environment at a leading digital marketing agency.
Contribute to the success of diverse and exciting E-commerce clients.
This is a hybrid role, offering flexibility with a mix of remote work and occasional travel to client meetings/Bournemouth for agency events.
If you are a passionate and results-oriented Biddable Manager with a proven track record of success in both PPC and paid social advertising, we encourage you to apply!
Please note we are not looking for remote workers in other countries. There will often be internal meetings in the office so only those that are fairly close to Bournemouth will be considered.