Automotive Marketing Manager

Automotive Marketing Manager
Coventry
£ Negotiable DOE
The Recruitment Bunker are exclusively recruiting an Automotive Marketing Manager for a leading group of automotive companies.
As the UK Automotive Marketing Manager, you will play a pivotal role in developing and implementing marketing strategies to promote our brand, products, and services across the UK market for the DRVN Automotive Group. You will be responsible for leading a team of marketing professionals, managing campaigns, building partnerships, and analysing market trends to maximise the groups market presence and achieve business objectives. This is a strategic and hands-on role that requires a creative and data-driven individual with a deep understanding of the automotive industry.
Overview of the Role
Automotive Marketing Manager
Salary – Negotiable DOE
Pension
Holidays: 33 days (including statutory holidays)
Location – Coventry
Company Overview
Our client is a branding and marketing agency for luxury and lifestyle brands. They create inimitable brand identities, compelling marketing campaigns, and creative content to transform the brands of today into the icons of tomorrow. With energy, passion, and imagination, our clients fresh and creative approach captivates audiences and drives commercial success.
The client now has some of the UK’s most exciting automotive brands in-house, including automotive platform Mr JWW, and a collection of luxury automotive brands, including some of the most well-known worldwide.
Responsibilities
Develop and execute comprehensive marketing strategies and campaigns tailored for the UK automotive market, in line with the overall company objectives
Create social media strategies to translate into amazing, engaging content that’s right the for the audience and the platform
Be a first-class writer of web content, blogs, marketing materials, and sales collateral
Work with the production team to maximise impact of videography and photography
Lead, mentor, and manage a team of marketing professionals, fostering a collaborative and high-performing environment
Conduct market research, analyse consumer insights, and monitor industry trends to identify opportunities and adjust marketing strategies accordingly
Drive brand awareness and positioning through the creation and execution of compelling marketing campaigns, including digital, social media, events, PR, and advertising
Collaborate with internal stakeholders, including sales and design teams, to align marketing initiatives with business goals and ensure there is a consistent brand message
Develop and maintain strong relationships with key industry partners, media outlets, and influencers to maximise brand exposure and drive strategic partnerships
Monitor and analyse campaign performance, sales data, and marketing metrics for the Board of Directors and Senior Management Team to measure the effectiveness of marketing efforts and provide actionable insights for continuous improvement
Manage the marketing budget, ensuring cost-effective allocation of resources
Stay up to date with industry trends, competitive landscape, and emerging technologies to identify innovative marketing opportunities and stay ahead of the competition
Ensure compliance with relevant regulations, data privacy policies, and industry best practices in all marketing activities.
Essential Skills
Proven experience as a Marketing Manager or similar role within the automotive industry and/or a relevant Marketing degree or equivalent
In-depth knowledge of the UK automotive market, industry trends, and consumer behaviour
Strong leadership skills with the ability to inspire and motivate a team, driving them towards achieving common goals
Demonstrated experience in developing and executing successful marketing strategies and campaigns across multiple channels, including digital marketing
Excellent understanding of marketing principles, brand management, and integrated marketing communications
Analytical mindset with the ability to interpret data, metrics, and market research to make data-driven decisions
A people’s person with a fun and engaging personality and exceptional communication and interpersonal skills, with the ability to build and maintain relationships with internal and external stakeholders
Proficiency in marketing software and analytics tools
Flexibility to travel within the UK and abroad when required.
Please note we do not provide sponsorships to those who require it and will only accept applications from those who have full rights to work in the UK with no restrictions and IDLR/Full Settlement status. Please provide status on applications.
Our inclusive workplace welcomes and values all candidates from all backgrounds, we believe that diversity enhances our ability to innovate and serve our customers effectively. We are an equal opportunity employer and strive to create an environment where everyone feels respected, supported, and able to bring their authentic selves to work. If you require any reasonable adjustments to participate in the recruitment process, please let us know, and we will do our best to accommodate your needs.