Amazon Brand Manager

The Amazon Brand Manager will ensure the overall success of the company’s products on Amazon. That all listings are active, are optimised, that our account health is superb, that cases are set up and monitored as required, that PPC is managed well, new products are launched effectively, and levels of profitability per product are maintained.The Brand Manager will oversee every area of product success on Amazon, identify solutions or improvements, and coordinate with multiple team members to see goals are met.RESPONSIBILITIESStrategic Direction○ Create plans for product optimization that align with company financial forecasts (revenue and profit) and are repeatable and scalable○ Create plans for product optimization that are proactive at achieving the revenue and profit targets per product through split testing, gap analysis, product performance audits, etc.○ Intimately understand the data and what the data is telling the company to adjust to produce product optimization plans with a high chance of success.○ Deliver and execute plans with clarity, documented processes, that will produce forecasted results○ Ensure documentation for systems and processes is regularly maintained and updatedAmazon Team Management○ Oversee all Amazon account operations on a daily basis, checking in with each department for daily reports○ Oversee day-to-day SKU optimization, PPC optimization, and Amazon account health either yourself or through managing your team○ Ensure repeatable processes are being utilized in each area mentioned above so that new team members can be onboarded as needed○ Create and/or review daily and weekly reports and KPIs with other team members○ Check account performance against projections then prepare and execute corrective or proactive actions○ Make optimization adjustments to listings in front end and back end as needed○ Coordinating with the CEO and Operations Manager on budget, new product concepts, and the future product pipeline of the brand○ Stay up to date with all the most cutting-edge technologies and methods○ Hold regular weekly meetings with team members to discuss previous weeks and future plans○ Develop a growth strategy in collaboration with the CEO and Operations Manager and reverse engineer the tasks that will need executing to achieve this growthProduct Launch and Maintenance○ Work directly with the PPC Manager to ensure the latest and most effective strategies are being used to launch new products and maintain profitability on existing products○ Work directly with the SKU Optimization team to ensure that every product is meeting pre-determined KPI's that drive revenue, profit, and overall brand exposure to our customer avatar○ Determine when products should be discontinued○ Develop and maintain scorecards that provide clear and understandable dataPlatform Management○ Develop and maintain a system for ensuring that Amazon is billing us correctly○ Create cases with Amazon to solve any problems that the team is experiencing that require assistance from Seller Support on Amazon○ Develop and maintain a system for monitoring the health of our account on Amazon○ Develop and maintain a system for monitoring the health of our product listings on AmazonRESULTS● Consistent growth in revenue and profitability● Hitting KPIs and projections consistently● Assist in creating a positive, fun and results-driven environment● Listings are active at all times and superbly optimised● Clear communication with senior management and other departments so that plans are understood and all parties are working effectively towards achieving agreed goals● Amazon account health is never in jeopardy● Ensuring our brand values are reflected in our Amazon listings at all times
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