Addressable Content Strategist

Born within a creative agency, we launched our paid media practice in mid-#####, with the purpose to offer clients properly end-to-end integrated creative and media services. We’ve had strong growth and scaled from a start-up media team to a full-service agency, now with over 20 media specialists working ona stellar roster of brands both in the UK and international markets and collaborating with an array of agency talent in McCann Worldgroup and IPG.
This is an exciting time to join McCann Demand and we are hiring for several roles in addressable content, ad tech and biddable specialisms.
As you'd no doubt hope, we've fully embraced hybrid working, with the additional flexibility of core hours to enable you to balance life and work.
Who we are
We are McCann Demand, an agency of its own, but also very much an extension of McCann Central, the UK’s largest integrated agency with over 500 individuals working together to help brands play a meaningful role in people’s lives.
We are also part of McCann Worldgroup, a global agency network that delivers culture-shaping work for some of the world’s biggest brands.
And to add to the (literal) wheelbarrow full of awards we’ve got including Euro Effie's most effective global agency, Cannes Network of the Year, Campaign’s European Integrated Agency of the Year, not to mention McCann Central’s haul of awards in recent years at Cannes Lions, Clios, One Show, D&AD, LIAs, Golden Drum & Creative Circle Awards. So creativity really is at the forefront of everything we do.
We’re a lean creative department with a list of global clients to rival any agency, so the briefs and opportunities will come thick and fast. And you can also help us continue our fantastic run of pitch successes.
The role:
An exciting opportunity to join an integrated
agency
Responsible for the development of addressable content strategies for a range of brands in the UK and globally, including luxury, automotive, travel sectors
You will be working with creative and media strategists to identify and build addressable target audiences
Working with creative and design talent to build and dynamic campaign assets, and ensuring templates are designed to deliver the campaign strategy
Ensure campaigns achieve the agreed KPI’s and lead on optimisation recommendations for the campaign alongside media specialists
Educate clients and colleagues on Addressable Content and aide the growth of the service across the network
You will also have a role in new business pitches.
Requirements:
Established experience ideally working in the DCO / Addressable Content specialism
Technical understanding of digital media ecosystems, including programmatic and paid social.
You need to be curious, keen to understanding that why behind what, with a strategic mindset and ability to analyse and interpret various data source.
A self-starter, you will be comfortable working in a fast-paced start-up environment, able to work independently and with a keen eye for detail.
In addition to a competitive salary, we are committed to creating a brilliant environment for all our people. This includes benefits such as 25 days holiday, plus 3 additional collective shutdown days, enhanced pension contributions, private health, life assurance and much more.
A culture of learning and development is also central to our ethos, so you’ll have access to industry leading training and development programmes, plus you’ll get to work closely with the world’s biggest media partners to access exclusive features and products.
Most importantly, you’ll be part of a fun and collaborative team and you’ll work in an environment where you are supported and developed.
Our commitment to equal opportunities
For us, diversity is a business imperative – one that must be embedded into every aspect of how we operate to drive success. Simply put, we believe an encouraging and inclusive environment makes sound business sense.
As a globally integrated community that influences and shapes culture, it’s vital that the talent mix in our agencies encompasses all dimensions of diversity, and that we demand the same of the people we work with.
Conscious inclusion encompasses social, cultural, and cognitive differences and cultivates an ethos of belonging, connection and shared purpose. It is the integration of this philosophy that allows us to create meaningful experiences for our employees, drive better business practices with our vendors and clients, and ultimately lead with purpose.
McCann is a disability confident committed employer and will guarantee an interview to any disabled candidate who meets the minimum criteria for this role, so please do let us know.
McCann helps brands build the most meaningful brand platforms that drive exponential growth and leave a lasting impact on culture. Founded 100+ years ago with their own platform, “Truth Well Told”, McCann is the world’s leading advertising agency network, creating some of the most creatively and commercially impactful advertising globally. McCann is the founding unit of McCann Worldgroup marketing services company, part of the Interpublic Group (NYSE: IPG).
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