Ad-Ops Specialist

Job Description
BettingJobs
are working with an innovative online casino and bingo brand, who are looking to hire an Ad-Ops Specialist to join their team in London.
Responsibilities:
Lead Google Marketing Platform onboarding and in-house management.
Setup and maintain ad serving platforms for accurate ad delivery.
Coordinate with creative teams to meet ad specifications and quality standards.
Implement tracking mechanisms for campaign effectiveness measurement.
Optimize targeting, bidding, and creative testing to enhance campaign performance.
Monitor campaign metrics and adjust in real-time to maximize ROI.
Requirements:
3+ year’s experience in digital advertising operations or ad tech.
Proficient in CM360 and tagging/tracking (especially GTM).
Familiarity with server-to-server conversion tracking and Facebook’s Conversions API.
Ability to work independently and collaboratively across global markets.
Strong analytical skills and experience with data interpretation.
Knowledge of iGaming industry and Tableau/visualization tools.