ABM Manager

At Ledger Bennett, we strive to help our employees find passion and purpose. We’re looking for commercially driven strategic marketers, sales professionals and data scientists to help build the most advanced revenue services business in the world. If you think you could make a bigger impact on your client’s revenue than your current job allows, then join us to help change the way the world delivers revenue. Ledger Bennett is now looking for an experienced ABM Manager join our team. We have adapted a flexible working style that is robust, admin-light with cloud-based systems that allow you to work from any suitable location with hours to suit you, and our clients.
What will my new role involve?
The purpose of this role is to build and deliver strategies for end-to-end customer journeys within the Account Based Marketing framework. Consulting, strategic planning, account tiering, segmentation, messaging and content strategy will all form a core part of the role. Knowledge of the marcom tech stack, particularly ABM software is also essential.
As our ABM Manager, you'll be trusted to:
ABM briefs from clients, understand what information gaps exist, gather information and propose well-thought-out and informed approaches for their ABM campaigns or strategies.
Design and activate against and activate against 1 : one, 1: few and 1 : many ABM campaigns.
Design end-to-end campaigns and partner with our Media team to support great execution.
Be well versed in the use of consistent ABM frameworks and comfortable presenting ABM theory to clients.
Be flexible in delivery approach – from getting a well-designed ABM programme off the ground in a week to a more drawn-out and ambiguous process over months.
Create messaging to support the differing needs of different segments, including geography, prospect/customer, industry, use case, persona.
Developmentof the strategic framework for how nurture tracks are implemented within the ABM customer journey.
Consult on how gaps in the customer journey can be addressed and suggest courses of action to remedy.
Leverage a multi-channel approach and ABM platform to engage key personas & specific key verticals of targeted accounts to build awareness and engagement,
Work with extended teams and stakeholders not limited to Sales, Marketing Operations, Content Development, and Digital Marketing teams on the overall end-to-end experience for premier accounts
Help connect the dots and measure the effectiveness of ABM activities, and identify clear opportunities for improvement
What you need to have, know and do:
Minimum 5+ years’ experience in B2B marketing with 3+ years’ experience in ABM, preferably agency-side
Experienced in designing global ABM programmes for very large and complex companies
Certified ABM training
Proven track record of developing and executing successful ABM campaigns.
Experienced strategic planner building value proposition and pillar messaging.
Strong understanding of customer journeys and ABM segmentation
Understand content strategy and how it can support ABM
Understand how CRM can support ABM
Understanding of marketing automation platforms and intent platforms/ ABM software.
Ability to align activities to deliver strategy, identifying capabilities and required levels, addressing gaps, and evaluating impact.
Excellent consulting skills in theory, design, delivery, and facilitation as well as evaluation at all levels
We know the world belongs to the independent thinkers, the ones who see things from a unique perspective and those who have the courage to bring their vision to life. Our team constantly looks for opportunities to change the status quo and uses its collective strengths to create, then deliver, innovative solutions that allow everyone to achieve greater success. Our people are our strength so finding ways to value and reward them is important to us. Discover more about who we are and our benefits here: