Job Description Key Responsibilities
Leadership & Management
Foster a collaborative and innovative team environment.
Conduct regular online marketing performance reviews and lessons learnt.
Work alongside the Performance Marketing Specialist, Senior Digital Campaign Officer, PR and Communication Officer and colleagues in the Creative and Content team to deliver online growth.
Social Media Strategy
Develop and implement a robust social media growth and engagement strategy.
Identify key performance indicators (KPIs) and set measurable goals.
Stay updated with the latest social media trends and best practices.
Content Creative and Management
Collaborate with the creative team to produce high quality, engaging and relevant content for all social media channels.
Be hands on in the creation of multimedia content for email campaigns, social media and our brand website, including creating engaging images and videos.
Develop our online identity, while ensuring brand consistency in tone, voice, and terminology.
Integrate SEO best practice into content creation to improve online visibility and rankings.
Community Engagement
Monitor and respond to appropriate comments, messages, and mentions across relevant social media channels.
Cultivate relationships, boost loyalty and foster a positive and...