Senior Marketing Executive

Marketing Exec / Senior Marketing Exec Based in Liverpool
Salary is Depending on Experience
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Our client specialises in Football Match Breaks, Premium tickets and Hospitality for the worlds most sought after shows and events. They offer every solution to meet personal and/or corporate business needs, with over 22 years of unrivalled experience.
As part of their plans to further develop and grow the business,they have an exciting opportunity for a skilled, creative and results driven Senior Marketing Executive to add to their small close working team. As Football is at the core of what they do - The successful candidate will have proven experience ideally within football / sports entertainment and / or strong knowledge of sports and live events hospitality.
This is a great opportunity for a full mix digital and marketing all-rounder that is looking to showcase their skills.The successful candidate will help to devise and deliver the digital marketing plan, with a focus on attracting new business, whilst retaining existing and raising brand awareness via digital channels. This is a role which you can really make your own as well as having the opportunity to bring fresh ideas to the table.
The successful candidate should have proven hands-on experience in a similar position within the sports and event / ticketing industries or suchlike and should be able to demonstrate a wide knowledge and experience of digital marketing. Examples or evidence to demonstrate relevant experience would be expected.
For the right candidate who has interests in Football, Sports and Events marketing, this really is an exciting role with bags of opportunities to further develop and progress your career.
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Key Responsibilities
Managing a calendar of events and associated activities to market these on all channels
Drive online traffic and implement digital marketing strategies for customer acquisition
Build a strong email database and CRM for email marketing / automated communications
Improving organic search performance through existing content improvement and new content creation
Undertake activities including SEO/SEM,PPC,paid social and display advertising
Managing marketing agencies to deliver any paid / online campaigns
Managing the relationship with Wordpress developers, providing clear and concise information for delivering future web developments
Exploring potential of new and emerging digital marketing channels and opportunities
Planning and managing social media platforms
Preparingaccuratereportsonmarketingcampaignsoverallperformance.
Ensuring email marketing activityisplannedanddelivered
Deliver improvements /enhancements to their website, increase traffic, and ultimately revenue
Responsibility for improving website conversion by optimising the user experience.
Monitor and analyse all changes in website traffic, customer behaviour and changes in sales
Creation of any offline marketing materials including for example; flyers, presentations, posters, business cards
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General Skills and Attributes
3 + years industry experience in digital marketing
Copywriting and proof reading experience
Experienced in campaign management
Experienced in CRM systems
Experienced in email marketing systems
Experienced in Business Communications
Hands on approach and can work well as part of a team
Project Management
User Experience
Wordpress website management
B2C and B2B Marketing
Adobe Creative Suite / Canva design experience
Video editing software experience

Person Specification
You will have proven experience ideally within football / sports entertainment and / or strong knowledge of sports and live events hospitality.
Bachelors degree in marketing or other relevant field.
CIM/IDM Qualification or Marketing Industry Qualification
Aminimum of 3 years experience in a digital marketing or advertising position.
In-depth knowledge of various social media platforms, best practices, and website analytics.
Highly creative with excellent analytical abilities.
Outstanding communication and interpersonal skills.
Up-to-date on the latest trends and technologies in digital marketing
Experience of the following are essential : Knowledge and understanding of Football leagues, Football teams, Sports Entertainment, Live Events, Sales Processes, Short Breaks, Digital Marketing, B2C Marketing .
Previous experience of:
Wordpress, Digital Marketing, Marketing Management, Project Management,Campaign Management, E-Commerce, Events, Ticketing, Package Holidays, PPC, SEO, CRM, Content Creation, Design, Video Editing, Microsoft office suite
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Keen personal interests in:
Fan of Football plus other Sports and Live Events

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Office Environment:
This role requires the candidate to be in the office five days a week at their Liverpool HQ. They're in the live events industry, which means in-person events are at the heart of what they do. This in-person working space encourages agility. Being together allows their small team to make quick decisions and adapt to the constant changes in their fast-paced business.
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Company Benefits:
25 days holiday + Bank Holidays
Free onsite car parking
Smart casual dress code
Opportunity to attend events
Company bonus scheme
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Charles Francis Cooper celebrates and supports diversity and is committed to ensuring equal opportunities for both employees and applicants.
(Charles Francis Cooper are acting as an employment agency)

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