PPC Specialist

PPC Analyst | Nottingham | Salary - £65,000 | Flexible Working |
Cherry Professional are currently recruiting for a PPC Analyst. The successful candidate will have proven experience in the financial services sector, specifically within short-term high-cost lending. This role focuses on paid media (e.g., Google Ads), conversion rate optimization (CRO), and personalized digital marketing strategies across search, email, and SMS.

Responsibilities:

Develop and execute segmentation and remarketing strategies to enhance customer engagement.
Manage cross-channel campaigns, including PPC, email, and SMS, ensuring personalization and high performance.
Monitor and adjust campaign strategies in real-time to maximize ROI and lower CPA.
Plan, execute, and optimize high-performing PPC campaigns across Google Ads and other paid platforms.
Analyse user behaviour and conversion funnels to identify drop-off points and optimize landing pages.
Conduct ongoing A/B tests to improve CTR, conversion rates, and cost-efficiency while meeting regulatory content standards.
Generate data-driven reports on ad spend, conversion rates, and customer acquisition costs (CAC).
Ideal Candidate:

5+ years in PPC, performance, and conversion optimization
5+ years in financial services
Expertise in Google Ads, SEMrush, and A/B testing tools
Strong analytical skills with experience handling large data sets and Excel
Strong understanding of FCA advertising...