PPC Lead

Job Description Central Employment are working closely with an established and expanding full-service Digital Marketing Agency, based in Glasgow as they look to appoint a proven and knowledgeable PPC Lead.

PPC Lead:
Are you a data-driven PPC expert with a passion for delivering measurable results? We’re looking for a PPC Lead to join our digital marketing team and drive performance across multiple platforms, reporting into the Head of Paid Media. This is a key strategic role with hands-on responsibility for campaign planning, execution, optimization, and reporting.

Key Responsibilities:
Lead and manage paid search campaigns across Google Ads, Microsoft Ads (Bing), Meta (Facebook & Instagram), and Pinterest.
Plan, execute, and optimize PPC strategies to achieve ROAS, CPA, and lead generation goals.
Conduct keyword research, audience targeting, and competitive analysis.
Create compelling ad copy and creative briefs that drive engagement and conversions.
Monitor and analyze campaign performance using tools like Google Analytics, Ads Manager, and third-party reporting platforms.
A/B test ad variations, landing pages, and targeting strategies.
Provide regular performance reports and strategic insights to stakeholders.
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