Marketing Manager

Marketing Manager

Your purpose:

To develop, deliver and evaluate focussed marketing activity and campaigns to achieve colleges recruitment targets and further enhance college brand

In your role, you will be accountable for:

Working alongside Vice Principal of External Relations and Head of Department to develop and deliver the college's marketing and recruitment strategy

Leading and managing the marketing and communications team in-line with college values, ensuring that high standards of accurate work are delivered in a timely manner

Developing and delivering integrated high quality marketing and communication campaigns and activity, across multiple channels.

Promoting and protecting the college's brand to identified target audiences to support achieving identified income targets. This is including, but not limited to, college printed literature, digital marketing, external advertising and public relations

Developing and delivering internal marketing communications and campaigns

Developing and delivering a public relations and communication strategy that positively enhances and develops the college brand, brand recognition and reputation management.

Developing and maintaining a network of key internal and external stakeholders that supports the delivery of the college marketing strategy, positively enhances the reputation of the college and the future development of the College brand

Developing and delivering reactive marketing activity in a timely and responsive manner to meet the needs of the college

Providing high quality celebration events for students and external stakeholders

Ensuring that monitoring and evaluation is embedded into all activity that measures impact and informs future activity / campaigns. This includes feedback from internal and external customers

Managing and planning the marketing budget to the annual plan effectively via college processes and procedures

Participating in the college's quality review process including quarterly reviews, writing of quality improvement plans and providing activity reports as required

There are things that we are all accountable for, whatever your role, these are:

Embedding safeguarding into your/ your teams working practices and escalating any safeguarding concerns immediately in line with the College's safeguarding policy.
Embedding Health and Safety best practices and ensuring a safe working environment for everyone within your area of responsibility, according to the Health and Safety at Work Act.
Being a champion and advocate for Equality and Diversity throughout College.
Behaving in a manner that displays British values.
Being committed to reviews of your performance and your own Continuous Professional Development.
Any other duties commensurate with your role that may be required from time to time.

Dovetail and Slate is committed to safeguarding and promoting the welfare of children and young people and expects all staff, applicants, and clients to share this commitment.

This role may involve work with under 18's or vulnerable adults. Any appointment will be made subject to strict vetting and screening checks and receipt of a satisfactory enhanced DBS check. Dovetail and Slate ltd acts as an Employment Agency (perm) and an Employment Business (temp/contract).

Because education matters. Dovetail and Slate Limited ((phone number removed)) acts as an Employment Agency.

Because education matters. Dovetail and Slate Limited ((phone number removed)) acts as an Employment Agency