Marketing Executive

Marketing Executive

Starting salary £35k - £40k, 25 days holiday, pension, employee benefits

Marketing Executive - Stoke on Trent 

The Company

• My client is a market leading global manufacturer with a people focussed culture and a strong commitment to continuous improvement and professional development.  


• They are looking for a creative, dynamic, professional and committed Marketing Executive to join their team, based in Stoke on Trent. 

The Role 

• As Marketing Executive, you will be responsible for developing marketing plans and programs for several brands, in line with the company's sales and marketing strategy.


• Driving brand awareness and image across various segments & products in line with the corporate branding strategy.


• Execution and the follow-up of the plan to convert Marketing Qualified Leads into Sales Qualified Leads in the B2B market.


• Creating & coordinating marketing tools and content (PR, technical articles, case studies, blogs) for different target groups.


• Collaborate with the sales team in order to define sales supporting communication activities.


• Manage digital content platforms (social media, newsletters, customer trainings) and create new content items to increase online conversions and ranking in google (SEO/SEA).


• Manage the outsourcing of design work, dealing with external agencies.


• Organizing and attending shows and events towards different target groups.

The Candidate

• Degree in marketing or equivalent.


• Experience working within a marketing/related function as Marketing Executive, Marketing Assistant, or similar.


• Good administrative and IT skills (including Microsoft Outlook, PowerPoint, Word & Excel)


• Basic knowledge of CMS Software.


• Excellent verbal and communication skills


• A proactive and ‘can-do’ attitude, even when working under pressure to multiple or tight deadlines, ensuring all campaigns, events and related marketing activity are delivered accurately and on time.


• Strong commercial outlook and an ability to drive revenue growth through marketing.


• Excellent interpersonal skills and able to work within a diverse team.


• Attention to detail, organisational skills and excellent communication are critical.


• Ability to work with internal stakeholders across the business and build effective working relationships.


• Confident working with multiple external suppliers for the sourcing, printing, design and delivery of all relevant materials.


• Experience working with the full marketing mix: print, online, social and digital.


• Creativity is key, thinking out of the box.


• Customer focused.


• Excellent project management (evidence of this would be advantageous).


• Highly self-motivated, and passionate about trade marketing.


• Competent across all Microsoft Office packages.


• Able to travel to industry events, training and meetings.

If you are looking for an interesting new opportunity with a global business, as their new Marketing Executive, please apply now, quoting VR/05993